Evidence of the Surprising State of JavaScript Indexing

Evidence of the Surprising State of JavaScript Indexing

Back when I started in this industry, it was standard advice to tell our clients that the search engines couldn’t execute JavaScript (JS), and anything that relied on JS would be effectively invisible and never appear in the index. Over the years, that has changed gradually, from early work-arounds (such as the horrible escaped fragment approach my colleague Rob wrote about back in 2010) to the actual execution of JS in the indexing pipeline that we see today, at least at Google. In this article, I want to explore some things we’ve seen about JS indexing behavior in the […]

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