Emoji appear in Google AdWords ads titles

Emoji appear in Google AdWords ads titles

Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon. We have seen this before, although prior instances of emoji in AdWords seemed to be caused by a loophole that allowed certain character combinations to pass through Google checks. As such, any gains to be made from using emoji were very short-term. However, there is cause to believe that this time round, they could be here to stay. The prime instance of emoji showing up recently in AdWords was last week […]

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