Email Marketing Q&A: Top 4 Questions

Email Marketing Q&A: Top 4 Questions

Although the technology has evolved over the past 10 years, the fundamentals that make email marketing effective have not really changed. As an author and email-marketing practitioner, I’m often asked questions from clients and readers, from large and small companies. Often those questions are similar. In this post, I’ll address four common questions about email marketing. When is the best time to send an email? Prior to smartphones, for many ecommerce operations the best times to send emails were Tuesday, Wednesday, or Thursday, typically mid-morning or mid-afternoon, all during a standard workweek. Avoiding Mondays and Fridays was important, since […]

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