Ecommerce in the Middle East: Small but Promising Market

Ecommerce in the Middle East: Small but Promising Market

Namshi.com is an ecommerce clothing company based in the United Arab Emirates. Ecommerce penetration in the Middle East is low, providing an opportunity for merchants. The Middle East, long a laggard when it comes to online shopping, caught the attention of the industry earlier this year when Amazon purchased Souq, a local online marketplace. New local ecommerce sites are also coming online. Middle East countries have some of the highest levels of per capita income but the area is an underpenetrated ecommerce market. Digital commerce accounted for less than one percent of the region’s gross domestic product in 2016, […]

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