Ecommerce Copywriting: How to Conduct Copy Research to Boost Sales

Ecommerce Copywriting: How to Conduct Copy Research to Boost Sales

Ecommerce copywriting comes in many forms, but is rarely discussed outside of product descriptions. Value propositions, microcopy, Facebook ads , promotional emails—all of these rely on copy to capture attention and convert visitors into buyers. Yet, many ecommerce sites are “just winging it” when it comes to copywriting. The good news is that there’s a 4-step process that professional copywriters use to craft persuasive copy and improve conversions—one that you can steal and use for yourself. Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles. Get […]

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