Deleted Before Reading: How to Tackle this Sneaky Hidden Metric

Deleted Before Reading: How to Tackle this Sneaky Hidden Metric

It’s easy to keep your mind occupied with monitoring metrics such as clicks, opens, and conversions—so much so that other metrics are often forgotten about. My favorite of these often ignored metrics is deleted before reading rate. It measures the action a subscriber takes to clean out their inbox without actually reading the message you have worked so hard to send them! As a subscriber, I am perpetually guilty of deleting the vast majority of the messages I receive without opening a single one—and that only applies to the messages that actually make it to my inbox. The brands […]

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