Dear ESPs: Your Customers are Talking—Are You Listening?

Dear ESPs: Your Customers are Talking—Are You Listening?

Email Service Providers face a growing number of challenges every year. Competition and industry consolidation is placing an ever increasing amount of pressure on you to meet your customer’s needs in the areas of email deliverability, email optimization, automation and other multi-channel marketing capabilities. The reality is that many of your customers want a single, multichannel platform so that they have a one-stop shop for all of their marketing automation needs. Your customers also have an increasing desire to use one vendor so that all marketing operations, analytics, and reporting are streamlined across different channels—especially email. Demand for email […]

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