Content Marketing May Boost Customer Lifetime Value

Content Marketing May Boost Customer Lifetime Value

Business-to-consumer content marketing that focuses on providing useful, informative, or entertaining information may play a role in retaining customers and, thereby, increasing customer lifetime value and profit. Customer lifetime value (CLV) for ecommerce is a measurement of how much shoppers will spend in an online store for as long as those customers continue to shop at that store. CLV may be applied to a particular customer or used to estimate the value of acquiring a new customer who matches some known profile or persona. There is a strong relationship between CLV and customer loyalty. An online store with a […]

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