Tip Category: Traffic & Lead Tips

How to effectively combine online and offline lead generation

How to effectively combine online and offline lead generation

We have two primary forms of leads: online and offline. This article talks about how to combine online and offline marketing for more efficient lead generation. In today’s world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for us to peruse. But offline leads should [Read more…]

Why Your Sales Funnels Aren’t Converting, And What To Do About It

Why Your Sales Funnels Aren’t Converting, And What To Do About It

< All Articles    Over the years, I’ve seen a number of perfectly good sales funnels fail… in fact, people often come to me and say that their marketing must be the problem – because they’re just not making sales. The truth, however, is that in order to make money in your business, [Read more…]

10 Easy Wins to Improve Your B2B Marketing Leads

10 Easy Wins to Improve Your B2B Marketing Leads

w, a brief message from Captain Obvious and his 1 And no sidekick, Sidekick Boy: The goal of marketing is to generate leads that convert to sales, thereby generating revenue. What a thunderously, crashingly obvious statement! Captain Obvious saves the day again. But seriously, it’s useful for marketers to occasionally contemplate this most fundamental truth [Read more…]

How to Perfect Your Lead Generation Follow-up

How to Perfect Your Lead Generation Follow-up

In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart. In post #3 [Read more…]

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

4 Effective Google AdWords Tactics to Supercharge Your Lead Generation

Today AdWords is almost synonymous with digital advertising —most marketers are aware of or already using AdWords to target their audience with ads online. But because that can be a crowded space, how can you optimize your advertising over time? Generating more leads from Google AdWords can be tough once you reach a certain threshold. [Read more…]

Should Chatbots Be a Part of Your Marketing Strategy?

Should Chatbots Be a Part of Your Marketing Strategy?

You know the topic of bots is a hot one when the Internet marketing crowd starts selling courses on making millions with chatbots! But, there’s reason for small business owners to start paying attention to this category as it’s probably here to stay. Facebook is pushing bots in messenger as another ad stream and more [Read more…]

Traffic from your competitors; good or bad for business?

Traffic from your competitors; good or bad for business?

Competitor analysis seems to be one of the hot topics at the moment in the world of marketing. People are obsessed with what others are doing; so obsessed at times that they forget to focus on their own actions. Being too engaged in what competitors are doing often leads to business owners and marketers becoming [Read more…]

The Beginner’s Guide to Retargeting Campaigns [Free Ebook]

The Beginner's Guide to Retargeting Campaigns [Free Ebook]

If you’ve heard of retargeting and think it’s a strategy you want to invest more in, you’re in good company. According to a study by AdRoll, almost 90% of marketers are planning to increase or maintain their retargeting spend in the next year . Although it’s a popular tactic for marketers, if you’re new to [Read more…]

How to Generate Leads from Social Media

How to Generate Leads from Social Media

Obtaining qualified leads is a challenge for many businesses. Social media can help, as consumers can discover brands that interest them. In this post, I’ll review examples of how ecommerce businesses are using social media to target prospects, build awareness, and gain leads. Lead Generation on Social Platforms Lead generation ad formats have been around [Read more…]

How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales

How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales

Regardless of your business model, incorporating Facebook ads into your marketing funnel can be a dependable way to drive customers to your site and, ultimately, boost sales. The concept is simple enough: You target prospective buyers on Facebook with an ad. But when it comes to Facebook, the real key is how to create sustainable [Read more…]

X
MEMBER TAKES ACTION...
X
MEMBER EARNS POINTS...
X
MEMBER EARNS POINTS...
X
NEW MEMBER JUST JOINED...
X
ADDED BROWSER ALERT...
Join: Start Here Engagement Points Extended Guarantee