Tip Category: Social Media Marketing Tips

Information is flowing around us all the time. Sensationalized headlines on trendy stories peek at us from the sidebar of Facebook. Enticing hashtags beckon us to discover their meaning. One news story leads to another, and another, and another. Within minutes of getting online in the morning, you can find yourself falling down the rabbit [Read more…]

As users, we encounter Facebook advertising on a daily basis without much consideration of the thought, research, and effort that goes into the content in our feeds. When the tables are turned, and it comes time for business owners to build their own Facebook campaign, the world of social media advertising can suddenly become a [Read more…]

Do you want more leads and sales from Facebook? Interested in remarketing to your email subscribers? In this article, you’ll discover how to use Facebook ads to build your email list, and then remarket to subscribers to increase your sales . How to Use Facebook Ads to Grow and Monetize Your Email List by Charlie [Read more…]

Do you share other people’s Instagram posts to your own account? Concerned you may be violating Instagram’s terms of service or copyright law? In this article, you’ll discover best practices to help you safely and legally regram other people’s content on Instagram . How to Legally Reshare Instagram Posts by Jenn Herman on Social Media [Read more…]

Do you need promotional graphics for your content? Looking for a tool to easily add your logo to your graphics? In this article, you’ll discover how to quickly create consistently branded graphics for multiple social media channels at one time . How to Rapidly Create Branded Graphics to Promote Your Content by Orana Velarde on [Read more…]

You’ve felt it. Your organic content doesn’t have the same reach on social media anymore. In fact, BuzzSumo found Facebook posts from brand pages saw a 20% decline in engagement just since January 2017. Ouch. You’ve certainly felt it. But that’s why so many organizations now rely on social media advertising (paid social) more than [Read more…]

Are you using video in your Facebook ad campaigns? Wondering how video can best move people through your sales funnel? In this article, you’ll learn how to move prospects through three stages of the decision-making process by serving the right video at the right time . How to Use Facebook Video Ads to Move People [Read more…]

How much time do you spend switching between social media tools in one day? Is it worth it to consolidate that time into an all-in-one solution? There comes a time in every social media manager’s career where you get tired of jumping between tools. Maybe you’re now managing one company’s accounts on three different networks. [Read more…]

Do you use Facebook lead ads? Want to learn more about the people who sign up for your offers? Facebook lead ads now let marketers ask customized questions to reveal valuable trends in consumer preferences. In this article, you’ll discover how to add custom questions to your Facebook lead ads . How to Add Qualifying [Read more…]

Are you creating YouTube videos? Wondering how to analyze the impact of your video content? In this article, you’ll discover how to measure the performance of YouTube videos . 3 Ways to Measure Your YouTube Performance by Victor Blasco on Social Media Examiner. #1: Assess Video Watch Behavior YouTube provides powerful analytics data that lets [Read more…]