Tip Category: Social Media Marketing Tips

Information is flowing around us all the time. Sensationalized headlines on trendy stories peek at us from the sidebar of Facebook. Enticing hashtags beckon us to discover their meaning. One news story leads to another, and another, and another. Within minutes of getting online in the morning, you can find yourself falling down the rabbit [Read more…]

As users, we encounter Facebook advertising on a daily basis without much consideration of the thought, research, and effort that goes into the content in our feeds. When the tables are turned, and it comes time for business owners to build their own Facebook campaign, the world of social media advertising can suddenly become a [Read more…]

Do you want more leads and sales from Facebook? Interested in remarketing to your email subscribers? In this article, you’ll discover how to use Facebook ads to build your email list, and then remarket to subscribers to increase your sales . How to Use Facebook Ads to Grow and Monetize Your Email List by Charlie [Read more…]

Do you share other people’s Instagram posts to your own account? Concerned you may be violating Instagram’s terms of service or copyright law? In this article, you’ll discover best practices to help you safely and legally regram other people’s content on Instagram . How to Legally Reshare Instagram Posts by Jenn Herman on Social Media [Read more…]

Do you need promotional graphics for your content? Looking for a tool to easily add your logo to your graphics? In this article, you’ll discover how to quickly create consistently branded graphics for multiple social media channels at one time . How to Rapidly Create Branded Graphics to Promote Your Content by Orana Velarde on [Read more…]

You’ve felt it. Your organic content doesn’t have the same reach on social media anymore. In fact, BuzzSumo found Facebook posts from brand pages saw a 20% decline in engagement just since January 2017. Ouch. You’ve certainly felt it. But that’s why so many organizations now rely on social media advertising (paid social) more than [Read more…]

Do you want to reach people based on their physical addresses? Have you considered combining Facebook ads with direct mail? In this article, you’ll discover how to create a multichannel marketing campaign using Facebook ads and direct mail. How to Use Facebook Ads to Enhance Direct Mail Campaigns by Ryan Ruud on Social Media Examiner. [Read more…]

social media tools Do you want your employees to contribute to your social media marketing? Looking for tools to manage the content people share on social? In this article, you’ll discover five tools that will help you coordinate the content your team posts on social media . 5 Social Sharing Tools for Teams by Cynthia [Read more…]

Want your LinkedIn posts to attract more viewers? Wondering how to increase views and shares of your LinkedIn content? In this article, you’ll discover five simple tactics to improve engagement on your LinkedIn posts . How to Improve Your LinkedIn Engagement by John Espirian on Social Media Examiner. #1: Write Text-Only Posts You’ve probably heard [Read more…]

Wondering how much you should spend on Facebook ads? Do you need to set a budget? In this article, you’ll discover how to set a Facebook advertising budget by working backward from the revenue you need to generate . How to Set a Facebook Ad Budget by Logan Mayville on Social Media Examiner. #1: Set [Read more…]