Tip Category: Social Media Marketing Tips

By now, most brands use Twitter analytics tools of some sort. Whether it’s for analyzing Tweet performance, monitoring hashtags or other data, measuring your Twitter marketing efforts is a necessity. There are a ton of articles out there listing the “best Twitter analytics tools,” but here’s the thin–it doesn’t matter which tool you use if [Read more…]

In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar . Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower [Read more…]

Are you wondering if LinkedIn is worth your time? Want to know how other marketers approach LinkedIn? In this article, you’ll discover new research insights that reveal what content performs best on LinkedIn, which industries use the platform today, and how marketers are planning to move forward . LinkedIn Marketing: What the Latest Research Reveals [Read more…]

Your customers are likely the most critical aspect of your business–so why would you ever take their journey with your brand for granted? And most organizations, rightfully so, would argue that they do care deeply about their customers’ experience. However, when it comes to social media, customer relationship management (CRM) isn’t always a high priority [Read more…]

In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of [Read more…]

Do you want to reach people based on their physical addresses? Have you considered combining Facebook ads with direct mail? In this article, you’ll discover how to create a multichannel marketing campaign using Facebook ads and direct mail. How to Use Facebook Ads to Enhance Direct Mail Campaigns by Ryan Ruud on Social Media Examiner. [Read more…]

Instagram, with more than 700 million total monthly active users, now claims over 8 million accounts using business profiles. What does that mean for the mobile-based photo and video-sharing social network? Brands want their Instagram marketing strategy to reach targeted demographics, engage users and drive real social value. Nearly 60% of Instagram users are between [Read more…]

Do you have a group on Facebook? Are you taking advantage of Facebook’s group management tools? In this article, you’ll discover how Facebook group admin tools can help you create a stronger, more engaged Facebook community . How to Manage Facebook Groups: 8 Management Tools by Kristi Hines on Social Media Examiner. #1: Turn on [Read more…]

You post image after image on Instagram, but can’t seem to get more than 25 or 30 Likes on each. Your comments are as inactive as a car broken down on the side of the road. You’ve tried every “hack” in the book, but nothing seems to work. Don’t give up hope just yet. A [Read more…]

Are you working with social media influencers? Wondering how to track the results of your influencer campaigns? In this article, you’ll discover how to determine the effectiveness of your influencer campaigns based on marketing goals . How to Measure Influencer Marketing Campaigns: 5 Analytical Approaches by Marcela de Vivo on Social Media Examiner. #1: Establish [Read more…]