Tip Category: SEO & PPC Tips

Getting SEO Value from rel=”nofollow” Links – Whiteboard Friday

Getting SEO Value from rel="nofollow" Links - Whiteboard Friday

Plenty of websites that make it easy for you to contribute don’t make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and publishers, there’s a few ways around it. In today’s Whiteboard Friday, Rand shares five tactics to help you earn [Read more…]

Does your website need an SEO audit?

Does your website need an SEO audit?

Websites are like cars: they need maintenance. That may come in the form of updating the CMS, security or plugins. The same goes for SEO . A great SEO strategy will always need reviewing and constant scrutiny of analytics, in order to ensure that you remain on the intended path. To garner the most success [Read more…]

The SEO Competitive Analysis Checklist

The SEO Competitive Analysis Checklist

The SEO case for competitive analyses “We need more links!” “I read that user experience (UX) matters more than everything else in SEO, so we should focus solely on UX split tests.” “We just need more keywords on these pages.” If you dropped a quarter on the sidewalk, but had no light to look for [Read more…]

Still doing guest blogging? Keep these 4 tips in mind

Still doing guest blogging? Keep these 4 tips in mind

A lot of people still rely on guest blogging as an ongoing part of their link-building strategy . If you think about it, getting links through guest blogging is much easier than getting links through some other channel . So it’s no wonder that a lot of bloggers and SEO experts still favor this method. [Read more…]

Ten steps to successful SEO for startups

Ten steps to successful SEO for startups

SEO can help a growing startup establish its presence and meet business goals. Here’s how to get started with search engine optimization and which areas to focus on. It’s a common challenge for early-stage and growing startups to find the resources and the time to focus on many different activities that can take their business [Read more…]

New Findings Show Google Organic Clicks Shifting to Paid

New Findings Show Google Organic Clicks Shifting to Paid

On the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters. Over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has dropped 25% on [Read more…]

How to Track Your Local SEO & SEM: A Guide

How to Track Your Local SEO & SEM: A Guide

If you asked me, I’d tell you that proper tracking is the single most important element in your local business digital marketing stack. I’d also tell you that even if you didn’t ask, apparently. A decent tracking setup allows you to answer the most important questions about your marketing efforts. What’s working and what isn’t? [Read more…]

Why You May Be Missing the Boat When It Comes to Local SEO

Why You May Be Missing the Boat When It Comes to Local SEO

If you own or work for a local business within your community, you simply can’t ignore local SEO if you want your business to stay competitive. People need to be able to find you in local search results, and businesses near the top of the search engine results pages don’t show up there by accident. [Read more…]

11 Ways To Completely Ruin Your Pay Per Click Advertising

11 Ways To Completely Ruin Your Pay Per Click Advertising

< All Articles    In the world of digital marketing, Pay Per Click advertising should be at the heart of every successful campaign. When done right, they build familiarity with the brand and a level of interest that leads to increased website traffic . Furthermore, it comes from audiences that are most likely [Read more…]

What is Web Spam?

What is Web Spam?

Web Spam : Intentional attempts to manipulate search engine rankings for specific keywords or keyword phrase queries. But isn’t that what SEO is? Trying to get your website content to rank better in search engine results? Well… There’s a fine line between doing everything you can to give your website content the best shot at [Read more…]

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