Tip Category: SEO & PPC Tips

How to Implement SEO Changes Using Google Tag Manager

How to Implement SEO Changes Using Google Tag Manager

While working at Distilled, I often come across issues with implementing technical SEO changes to websites. This can be for a variety of reasons: some sites have rigid CMSs that don’t allow for customization, while others have development queues of many months (or years, in some cases!). In these cases, it doesn’t matter how good [Read more…]

How to Get the Most Out of Pay Per Click Advertising

How to Get the Most Out of Pay Per Click Advertising

To get immediate search engine visibility, there is no better advertising opportunity than Google AdWords. While this may not be news to you, it is news to some, as it’s rare to see people get the most out of their pay per click (PPC) advertising efforts, which is why I thought I’d bring it up [Read more…]

Google Answer Box Strategy: The Dos and Don’ts

Google Answer Box Strategy: The Dos and Don’ts

There is significant evolution occurring, on an almost daily basis, when it comes to Google’s search engine results page (SERP) . Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as Google’s Answer Box . Since its initial launch, the Answer Box Snippet has continued to [Read more…]

What does voice search mean for your local SEO strategy?

The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. For businesses that rely on local search traffic, this has important ramifications for their strategy. So how can businesses ensure they aren’t left behind when it comes to local search ? [Read more…]

SEO for Photos, Visuals, and Graphics + How to Rank in Google Image Search – Whiteboard Friday

SEO for Photos, Visuals, and Graphics + How to Rank in Google Image Search - Whiteboard Friday

When a third of all searches performed in Google are for images and 12.5% of SERPs show Image Pack results, you know it’s not a facet of SEO to be trifled with. Today’s episode of Whiteboard Friday is densely packed with all the image SEO tips you could ever want, from the bare basics to [Read more…]

Not Your Dad’s Keyword Tool: Advanced Keyword Research Use Cases

Not Your Dad's Keyword Tool: Advanced Keyword Research Use Cases

Historically, keyword research has often been limited to to keyword selection . This is not to say that keyword selection isn’t important; in fact, identifying a small set of keywords to write a piece of content on, or target for a particular page, is still one of the most important skills an SEO should master. [Read more…]

How to optimize Google My Business listings for multi-location businesses

How to optimize Google My Business listings for multi-location businesses

Being listed on Google My Business (GMB) is an essential part of any local SEO strategy. But how can businesses with multiple locations make sure they aren’t penalized in search rankings? Produced in association with SweetIQ . Google My Business Google My Business was rolled out in 2014 to make it easier for local businesses [Read more…]

SEO: Faceted Navigation Is Your Biggest Opportunity

Regardless of what your ecommerce site sells, the biggest opportunity for improving your natural search performance is likely optimizing faceted navigation. Also known as faceted or guided search, faceted navigation applies sets of filters to the list of products shown on your browse grid pages. Choosing product attributes in these filters enables shoppers to narrow [Read more…]

6 On-page SEO Mistakes that Marketers are Doing (And how to avoid) in 2017

6 On-page SEO Mistakes that Marketers are Doing (And how to avoid) in 2017

< All Articles    How do you find any information today? Let’s say you hear about a fashion trend that’s happening across the nation. What would you do to get more information about this fashion trend? Chances are, you will go online and enter your query into a search engine, such as Google [Read more…]

The State of Links: Yesterday’s Ranking Factor?

The State of Links: Yesterday's Ranking Factor?

Back in September last year, I was lucky enough to see Rand speak at MozCon. His talk was about link building and the main types of strategy that he saw as still being relevant and effective today. During his introduction, he said something that really got me thinking, about how the whole purpose of links [Read more…]

X
MEMBER TAKES ACTION...
X
MEMBER EARNS POINTS...
X
MEMBER EARNS POINTS...
X
NEW MEMBER JUST JOINED...
X
ADDED BROWSER ALERT...
Join: Start Here Engagement Points Extended Guarantee