Tip Category: SEO & PPC Tips

Baidu SEO: How to optimize for China’s biggest search engine

Baidu SEO: How to optimize for China’s biggest search engine

Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”. It makes sense. Google has a worryingly large share of the search engine market, especially in Europe and the US, so why would SEOs spend additional time trying to capture traffic from the lesser-used search engines? [Read more…]

The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links – Whiteboard Friday

The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links - Whiteboard Friday

Without a solid base of links, your site won’t be competitive in the SERPs — even if you do everything else right. But building your first few links can be difficult and discouraging, especially for new websites. Never fear — Rand is here to share three relatively quick, easy, and tool-free (read: actually free) methods [Read more…]

The Beginner’s Guide to Structured Data for SEO: How to Implement Structured Data [Part 2]

The Beginner’s Guide to Structured Data for SEO: How to Implement Structured Data [Part 2]

Welcome to Part 2 of The Beginner’s Guide to Structured Data: How to Implement Structured Data for SEO . In Part 1, we focused on gaining a high-level understanding of what structured data is and how it can be used to support SEO efforts. (If you missed Part 1, you can go check it out [Read more…]

The Beginner’s Guide to Structured Data for SEO: A Two-Part Series

The Beginner's Guide to Structured Data for SEO: A Two-Part Series

Part 1: An overview of structured data for SEO SEOs have been talking about structured data for a few years now — ever since Google, Bing, Yahoo! and Yandex got together in 2011 to create a standardized list of attributes and entities which they all agreed to support, and which became known as Schema.org. However, [Read more…]

How to create the perfect 404 page

How to create the perfect 404 page

Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush – especially if your site is frequently changing URLs. 404s (…or four zero fours if you’re in the military) are just another marketing tool – if made correctly. [Read more…]

Announcing 5 NEW Feature Upgrades to Moz Pro’s Site Crawl, Including Pixel-Length Title Data

Announcing 5 NEW Feature Upgrades to Moz Pro's Site Crawl, Including Pixel-Length Title Data

While Moz is hard at work on some major new product features (we’re hoping for two more big launches in 2017), we’re also working hard to iterate on recent advances. I’m happy to announce that, based on your thoughtful feedback, and our own ever-growing wish lists, we’ve recently launched five upgrades to Site Crawl . [Read more…]

What is SEM?

What is SEM?

If you are coming to this article as a novice, I know what you are thinking. “Not another damned 3 letter acronym! Don’t we have enough?” Well, apparently not, and unfortunately there isn’t all that much we can do to stop the ever growing database of aforementioned acronyms. We must therefore get accustomed to not [Read more…]

The best SEO influencers and resources to follow

The best SEO influencers and resources to follow

More than any other digital marketing discipline, SEO is a game of opinions . There is no one-size-fits-all strategy that guarantees success, and that leaves plenty of room for healthy debate. Given how profitable SEO can be when done well, the industry has spawned a vast array of influencers , dispensing morsels of invaluable insight [Read more…]

Master These 3 Things and Your SEO Plan Will Come Together

Master These 3 Things and Your SEO Plan Will Come Together

< All Articles    Let’s de-mystify search engine optimization. I want to help you understand that SEO is not only important, but it’s something you should really master to a degree for your business. You should have the ability to handle SEO on your own, or at least be able to find somebody [Read more…]

Alternatives to Bad Link Building Strategies

Alternatives to Bad Link Building Strategies

Over the years, many people are writing about link building strategies both good and bad. It’s no secret the Internet can make you a lot of money and those on the first page of Google generate enormous money through ads and selling products. However, this has led to many people taking part in manipulative link [Read more…]

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