Tip Category: SEO & PPC Tips

PPC 102: Seven tips to improve your paid search campaigns

PPC 102: Seven tips to improve your paid search campaigns

Once you’ve got the basics of PPC down, how can you improve on those efforts further? Here are seven tips to take your campaign to the next level. We recently gave eight tips to help beginner search marketers get their first campaigns off the ground, with our article ‘ PPC 101: Eight tips to get [Read more…]

In-House vs. Hiring an SEO Professional: Which Path Should You Choose?

In-House vs. Hiring an SEO Professional: Which Path Should You Choose?

< All Articles    Search Engine Optimization is an essential part of the marketing mix today – few businesses can afford to ignore or abdicate this tactic. If you have a well-optimized website, and a content-driven SEO strategy , you are guaranteed to improve your rankings. Yes, guaranteed. Implementing a sound SEO strategy [Read more…]

Fighting Review Spam: The Complete Guide for the Local Enterprise

Fighting Review Spam: The Complete Guide for the Local Enterprise

It’s 105 degrees outside my office right now, and the only thing hotter in this summer of 2017 is the local SEO industry’s discussion of review spam. It’s become increasingly clear that major review sites represent an irresistible temptation to spammers, highlighting systemic platform weaknesses and the critical need for review monitoring that scales. Just [Read more…]

Technical vs. Engagement SEO: The What, Why, and How of Modern SEO

Technical vs. Engagement SEO: The What, Why, and How of Modern SEO

An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy. Because SEO has changed a lot in recent years. Veterans of [Read more…]

Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent – Whiteboard Friday

Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent - Whiteboard Friday

Competing with comparison sites in the SERPs can feel like a losing game, but it doesn’t have to. In today’s Whiteboard Friday, Rand explains the challenges and outlines five solutions that can help you begin ranking for those high-value comparative terms. Click on the whiteboard image above to open a high-resolution version in a new [Read more…]

Realigning Your SEO Strategy When Business Needs Change

Realigning Your SEO Strategy When Business Needs Change

Working as an SEO, it’s crucial that you’re ready to embrace changes in the SEO landscape, keep your finger on the pulse of Google’s updates, integrate and evaluate changes through on-site and off-site testing, build outreach campaigns, and all the other required tasks we love so much. Implementing all of this successfully, though, is easier [Read more…]

Here’s how RankBrain does (and doesn’t) impact SEO

Here’s how RankBrain does (and doesn’t) impact SEO

In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing its head on agency websites and blogs. HTTPS and mobile first seem to be cooling as topics, so attention is turning to RankBrain . The reality of this however is that artificial intelligence optimization [Read more…]

7 subtle on-site issues no SEO should miss

7 subtle on-site issues no SEO should miss

Your on-site SEO could be broken without you realizing it. We all know some of the basics. Content is king. Users come first. Avoid thin content, keyword stuffing, above-the-fold advertising, etc. But not all on-site SEO issues are so obvious. Here are seven on-site issues that are very easy to miss. 1. Excessive listing (Not, [Read more…]

Five important updates to Google semantic search you might have missed

Five important updates to Google semantic search you might have missed

What is semantic search ? Broadly speaking, it’s a term that refers to a movement towards more accurate search results by using various methods to better understand the intent and context behind a search. Or as Alexis Sanders very eloquently explained it on the Moz Blog , “The word “semantic” refers to the meaning or [Read more…]

SEO for Copywriters: Tips on Measuring SEO Impact – Next Level

SEO for Copywriters: Tips on Measuring SEO Impact - Next Level

Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs shared a few handy shortcuts for targeting multiple keywords with one page . Today, he’s back to share how to use Google Analytics to measure the SEO impact of your content. Read on and level up! Understanding how [Read more…]

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