Tip Category: Amazon & Ecommerce Tips

How to Make Money on YouTube: The Creator’s Guide to Monetizing a Vlog

How to Make Money on YouTube: The Creator's Guide to Monetizing a Vlog

YouTube stars are the self-made celebrities of today: People who have earned an audience by creating content geared toward teaching, entertaining, reviewing, and being awesome on the internet. And most do it just to do it—to scratch the itch of creating things and being in front of an audience. Making money from a YouTube channel [Read more…]

The Beginner’s Guide to Ecommerce SEO

The Beginner's Guide to Ecommerce SEO

Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. Consistent, high-quality traffic you don’t have to pay for? Sign me up. But between search engine algorithm updates and excessive industry jargon, it can be pretty difficult to get [Read more…]

Ecommerce in the Middle East: Small but Promising Market

Ecommerce in the Middle East: Small but Promising Market

Namshi.com is an ecommerce clothing company based in the United Arab Emirates. Ecommerce penetration in the Middle East is low, providing an opportunity for merchants. The Middle East, long a laggard when it comes to online shopping, caught the attention of the industry earlier this year when Amazon purchased Souq, a local online marketplace. New [Read more…]

Why Isn’t Bitcoin More Popular with Shoppers?

Why Isn’t Bitcoin More Popular with Shoppers?

Bitcoin and other cryptocurrencies cost nothing to process, are almost immune to fraud, and keep customers’ financial information safe. So why aren’t more online shoppers using them? And why aren’t more merchants accepting them? The answer is volatility. Currencies like the U.S. dollar, the British pound, and the European Union’s euro depend on stability. People [Read more…]

How to Make Lip Balm: Turning Natural Lip Care Into a Homemade Business

How to Make Lip Balm: Turning Natural Lip Care Into a Homemade Business

This post was originally published on the Shopify Retail Blog . Chapped lips are a universal problem—many of us use a balm or stick daily to keep our lips soft and smooth. While chapstick and lip balm may not be something you’d immediately consider when looking for a business opportunity, the growing interest in natural [Read more…]

For success on Amazon and eBay, don’t follow others

For many ecommerce merchants, it is essential to list stock on the likes of eBay and Amazon. The potential sales volume from these sites is too large to ignore. However, we should not do it blindly. We should carefully consider what to offer and how to offer it. On eBay, design a unique page On [Read more…]

How to Communicate Value in Product Descriptions

How to Communicate Value in Product Descriptions

Not everyone shops for the least expensive products from the lowest-priced vendor. Even so, no one wants to waste money. When you are not the bargain-basement option, it’s important to provide shoppers with reassurance that what you’re charging is worth it. You can do that subtly or obviously. But before I get into content techniques [Read more…]

How to Incrementally Move an Ecommerce Site to HTTPS

How to Incrementally Move an Ecommerce Site to HTTPS

In October, Google Chrome will release version 62, which will warn website visitors with a “Not Secure” message when they type in data — such as site searches and newsletter signups — on pages without HTTPS. Chrome will issue the “Not Secure” warning to all HTTP pages in Incognito mode. This will certainly affect ecommerce [Read more…]

Google Analytics Setup Checklist

Google Analytics Setup Checklist

Google Analytics is loaded with reports and has many settings that can be customized to enhance reporting. The following checklist is designed for ecommerce merchants. By using Google Analytics’ reporting capabilities, merchants can obtain the data to grow their business. 1. Use the latest code. Make sure your Google Analytics’ tracking code is updated by [Read more…]

New subcategories increase sales and signups

New subcategories increase sales and signups

Ecommerce sites typically launch with a modest product range and, potentially, category names that will become redundant as the business grows. I launched My Wedding Décor over two years ago with 80 wedding décor items, a few product categories, and eight themes — from beach to vintage. Most of my products were balloons, centerpieces, lighting, [Read more…]

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