Tip Category: Amazon & Ecommerce Tips

Mobile-first SEO Makes Search Console More Important

In 2018, Google will judge your desktop search ranking by the signals from your mobile site. Google’s mobile-first index , the algorithm update that will flip the importance of desktop sites compared to mobile, doesn’t have a launch date yet, but is said to be coming in 2018. While details have been foggy and speculation [Read more…]

8 Ways to Supercharge Calls to Action, for Ecommerce

8 Ways to Supercharge Calls to Action, for Ecommerce

A primary call to action is essential on product and landing pages. It’s easy for add-to-cart buttons to get overshadowed by other necessary options, such as adding an item to a wish list or sharing it on social media. When this happens, conversion rates suffer. For in-stock products, “add to cart” is always the primary [Read more…]

Using Google Analytics for Ecommerce SEO

Using Google Analytics for Ecommerce SEO

Google and other search engines have made it challenging to identify the keywords that drive organic traffic to websites. Jill Kocher’s article, “ Understanding Google’s Keyword ‘Not Provided’ Data ,” provides a history and solutions for dealing with the lack of organic search keywords. In this article, I will explain a process for optimizing keywords [Read more…]

When to Use USPS for Ecommerce Shipping

When to Use USPS for Ecommerce Shipping

The United States Postal Service is a popular shipping solution for American ecommerce businesses. It stacks up well against other carriers in several situations. The USPS may be particularly effective when you need to ship (a) small, heavy items, (b) lightweight, bulky products, or (c) shipments destined for post office box addresses, including APO (Army [Read more…]

The Beginner’s Guide to A/B Testing During Black Friday Cyber Monday

The Beginner's Guide to A/B Testing During Black Friday Cyber Monday

Black Friday Cyber Monday is coming up fast and you want to “put your best store forward”. So, you might be thinking about a few A/B tests you can run before, during, or after. Before you get too far down the rabbit hole, know that testing on a major shopping holiday like Black Friday Cyber [Read more…]

Using Google Analytics for Ecommerce SEO

Using Google Analytics for Ecommerce SEO

Google and other search engines have made it challenging to identify the keywords that drive organic traffic to websites. Jill Kocher’s article, “ Understanding Google’s Keyword ‘Not Provided’ Data ,” provides a history and solutions for dealing with the lack of organic search keywords. In this article, I will explain a process for optimizing keywords [Read more…]

The Ultimate Guide to Shipping For Black Friday Cyber Monday

The Ultimate Guide to Shipping For Black Friday Cyber Monday

The dream: a record-breaking amount of sales during Black Friday Cyber Monday . The reality: now you’ve got to fulfill and ship that record-breaking number of orders. Yikes . Luckily, this is a great problem to have, and we’re here to help. From planning your shipping process, to getting strategic with your unboxing, this guide [Read more…]

Avoid ‘saving money’ content if you want higher-end clients

Avoid ‘saving money’ content if you want higher-end clients

How do you position your ecommerce products and services? Are your items, on average, more expensive than your competitors? Do you offer high-end, custom products that shoppers can’t find elsewhere? Or do you offer discounts, packages, or bulk purchases? They create an entirely different positioning for your ecommerce site as a place to get a [Read more…]

20 Open Source Ecommerce Platforms

20 Open Source Ecommerce Platforms

Editor’s Note: We first published this article in 2014, as “11 Open Source Ecommerce Platforms.” We updated it in Sept. 2017, below. Open source ecommerce platforms offer businesses an inexpensive and customizable option for launching an online store. Many of open source platforms also have active support communities and scalability, for growth. Here is a [Read more…]

10 Great Ecommerce Ideas for September 2017

Practical Ecommerce periodically asks industry insiders to share a great, innovative idea that could help an ecommerce company. Here’s what 10 of them had to say for the September 2017 installment of “10 Great Ecommerce Ideas.” Use Marketplaces to Build Your Brand “Ecommerce brands should be on as many relevant marketplaces as possible. To build [Read more…]

MEMBER TAKES ACTION...
MEMBER EARNS POINTS...
MEMBER EARNS POINTS...
NEW MEMBER JUST JOINED...
ADDED BROWSER ALERT...
Join: Start Here Engagement Points Extended Guarantee