Tip Category: Amazon & Ecommerce Tips

How to Audit Your Ecommerce Content, and Why

How to Audit Your Ecommerce Content, and Why

An ecommerce content audit may help a retail businesses identify valuable assets, discover new content or product ideas, improve site design or navigation, generate more site traffic, and even earn more sales. A content audit is meant to help marketers and business leaders make informed decisions. Before you launch a new content marketing campaign, redesign [Read more…]

Confessions of an Ecommerce Developer

Confessions of an Ecommerce Developer

Web developers, like other professionals, must overcome habits and opinions that they’ve acquired over time. Web developers have standard processes and techniques to get their jobs done. They also have informal habits and opinions that influence their work — the kinds of things that no one is formally trained on but picks up from peers [Read more…]

13 Persuasion Techniques to Convince Ecommerce Visitors to Buy More

13 Persuasion Techniques to Convince Ecommerce Visitors to Buy More

When running an ecommerce store, it’s easy to forget that visitor #3456 is a real, live person. A person subject to cognitive biases, persuasion techniques, psychological theories, etc. Having a basic understanding of some of the most popular persuasion techniques can put you ahead of the competition. You’ll have more insight into why visitors abandon [Read more…]

Why Customer Lifetime Value Matters (and How to Calculate It for Your Business)

Why Customer Lifetime Value Matters (and How to Calculate It for Your Business)

How do you measure your online store’s success? Do you typically focus on things like sales and revenue? While these metrics are useful for tracking the short-term performance of content and campaigns, they don’t always paint a complete picture of your business’ future. Even looking at your current sales numbers can sometimes leave you with [Read more…]

How to Sell Makeup Online: The Ultimate Guide

How to Sell Makeup Online: The Ultimate Guide

I need a new mascara. Loyal as I am to certain beauty products, I’m currently a free agent in the mascara department. My search is not going well: there are over 200 beauty brands sold through my local drug store, and another 250+ represented by Sephora. Any one of those brands may sell ten different [Read more…]

2 new marketing options for FBA sellers on Amazon’s Brand Registry

2 new marketing options for FBA sellers on Amazon’s Brand Registry

There have been many articles and discussions over the past few weeks about Amazon’s Brand Registry. We’ve addressed it here, at “ Will Amazon’s Brand Registry restrict marketplace sellers? ” and “ Why Use Amazon’s Brand Registry? ” Resellers are concerned that these changes are pushing them out of the marketplace, in favor of brands [Read more…]

4 Ways to Reduce Credit Card Chargebacks

4 Ways to Reduce Credit Card Chargebacks

Credit card chargebacks plague most ecommerce companies. There are steps that merchants can take, however, to reduce chargeback risk. One is using a third-party service, such as Ethoca, that connects data from card issuers and online merchants to reduce fraudulent orders, and fraudulent chargebacks. Credit card chargebacks — wherein shoppers purchase products with a credit [Read more…]

The Explosive Growth of Cross-border Ecommerce

The Explosive Growth of Cross-border Ecommerce

While domestic online sales in the United States and the European Union will continue to increase — taking sales away from brick-and-mortar stores — growth rates will flatten out over the next 10 years. The most explosive growth will be in worldwide cross-border ecommerce, with the Asia Pacific region leading the way. Research firm Forrester [Read more…]

Introducing Checkout On Your Own Domain

Introducing Checkout On Your Own Domain

Check this out… By the end of July, your customers will no longer be directed to checkout.shopify.com to complete their purchase. Instead, their entire shopping experience—from homepage to checkout—will take place on your domain. No more domain switching. Seeing your branded domain at checkout, coupled with the free SSL certificate we provide all merchants, will [Read more…]

3 SEO Wins (Often Overlooked) for Ecommerce Sites

3 SEO Wins (Often Overlooked) for Ecommerce Sites

There is more to search engine optimization than keywords, titles, meta descriptions, and H1s. In this post, I’ll address three valuable, and often overlooked, SEO opportunities for ecommerce sites: PDFs, store locators, and product images PDFs and PDF Viewers Many ecommerce sites host a decent number of PDFs. You might not think that there is [Read more…]

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