Tip Category: Mobile Marketing Tips

The 5 best tools to develop a mobile-first SEO strategy

The 5 best tools to develop a mobile-first SEO strategy

Search marketers rely on tools to make sense of what it is a very complex, fluid environment. With the increasing importance of mobile, the list of tools grows even longer. Which platforms should search marketers use to devise a mobile-first SEO strategy? While we await the launch of Google’s mobile-first index , search marketers are [Read more…]

Optimizing Your Mobile Presence for Natural Search

Google’s mobile-first index is coming in 2018. Search-result rankings for your desktop site will be based on the signals from the mobile version. Will you be ready? More people search Google on smartphones than on any other device type, including desktop computers. To meet the needs of the many, Google is rolling out its mobile-first [Read more…]

SEO: Preparing for Google’s Mobile-first Index

SEO: Preparing for Google’s Mobile-first Index

Google is switching to a mobile-first index in 2018, wherein rankings for desktop and mobile devices will be based on a site’s mobile experience. Google’s “Mobile-Friendly Test” will identify if a site is mobile optimized and can, also, suggest performance improvements. Most searches on Google are from mobile devices. In 2018, Google will judge your [Read more…]

How and Why to Do a Mobile/Desktop Parity Audit

How and Why to Do a Mobile/Desktop Parity Audit

Google still ranks webpages based on the content, code, and links they find with a desktop crawler. They’re working to update this old-school approach in favor of what their mobile crawlers find instead. Although the rollout will probably happen in phases over time, I’m calling the day this change goes live worldwide “ D-day ” [Read more…]

How to Make Digital Advertising Mobile Friendly

How to Make Digital Advertising Mobile Friendly

< All Articles    t has recently been reported that three-quarters of the people who live in the United States hold phones in their pockets. It’s almost obvious that marketers from all over the place now commit more time, money, and effort in their mobile advertising campaigns rather than sticking to the basic [Read more…]

What is Google Stamp and what will it mean for marketers?

What is Google Stamp and what will it mean for marketers?

Google is set to launch a competitor to Snapchat Discover , known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to know about this new service, and how successful will it be? [Read more…]

Why SEOs can’t afford to wait around for a mobile-first index

Why SEOs can’t afford to wait around for a mobile-first index

We’re often told that the web is increasingly mobile, and that it is imperative for businesses to adapt their marketing strategies to be ‘mobile-first’ in order to capitalize on this shift in internet behavior. But just how mobile is the web in 2017, and what does this mean for search? SEO and performance marketing agency [Read more…]

Mobile SEO: The 3 areas that really matter for SEO performance

Mobile SEO: The 3 areas that really matter for SEO performance

With the upcoming launch of Google’s mobile-first index, digital marketers are preparing for a proliferation of “ micro-moments ”. There has been a lot of noise around this seemingly seismic shift, but this trend was set in motion years ago and we have plenty of data to hand on what makes or breaks a mobile [Read more…]

What do we know so far about Google’s new homepage?

What do we know so far about Google’s new homepage?

Google has released a new, feed-based mobile homepage in the US, with an international launch due in the next two weeks. This is perhaps the most drastic and significant update of the Google.com homepage (the most visited URL globally) since Google’s launch in 1996 . The upgraded, dynamic entry point to the world’s biggest search [Read more…]

The ultimate law of mobile site design: Entertain users and drive conversion

The ultimate law of mobile site design: Entertain users and drive conversion

Most consumers rely on their smartphones to make purchases and gain knowledge. In 2017, any business that lacks a mobile presence runs a serious risk of falling behind. But it’s not just about having a site – it needs to provide a good experience. According to Google , 29% of smartphone users will immediately switch [Read more…]

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