Tip Category: Mobile Marketing Tips

How to Make Digital Advertising Mobile Friendly

How to Make Digital Advertising Mobile Friendly

< All Articles    t has recently been reported that three-quarters of the people who live in the United States hold phones in their pockets. It’s almost obvious that marketers from all over the place now commit more time, money, and effort in their mobile advertising campaigns rather than sticking to the basic [Read more…]

What is Google Stamp and what will it mean for marketers?

What is Google Stamp and what will it mean for marketers?

Google is set to launch a competitor to Snapchat Discover , known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to know about this new service, and how successful will it be? [Read more…]

Why SEOs can’t afford to wait around for a mobile-first index

Why SEOs can’t afford to wait around for a mobile-first index

We’re often told that the web is increasingly mobile, and that it is imperative for businesses to adapt their marketing strategies to be ‘mobile-first’ in order to capitalize on this shift in internet behavior. But just how mobile is the web in 2017, and what does this mean for search? SEO and performance marketing agency [Read more…]

Mobile SEO: The 3 areas that really matter for SEO performance

Mobile SEO: The 3 areas that really matter for SEO performance

With the upcoming launch of Google’s mobile-first index, digital marketers are preparing for a proliferation of “ micro-moments ”. There has been a lot of noise around this seemingly seismic shift, but this trend was set in motion years ago and we have plenty of data to hand on what makes or breaks a mobile [Read more…]

What do we know so far about Google’s new homepage?

What do we know so far about Google’s new homepage?

Google has released a new, feed-based mobile homepage in the US, with an international launch due in the next two weeks. This is perhaps the most drastic and significant update of the Google.com homepage (the most visited URL globally) since Google’s launch in 1996 . The upgraded, dynamic entry point to the world’s biggest search [Read more…]

The ultimate law of mobile site design: Entertain users and drive conversion

The ultimate law of mobile site design: Entertain users and drive conversion

Most consumers rely on their smartphones to make purchases and gain knowledge. In 2017, any business that lacks a mobile presence runs a serious risk of falling behind. But it’s not just about having a site – it needs to provide a good experience. According to Google , 29% of smartphone users will immediately switch [Read more…]

6 Reasons Your Mobile Ranking on Google Sucks

6 Reasons Your Mobile Ranking on Google Sucks

2017 will forever be known as the year Google adopted a mobile-first strategy. Some people will think of that way, at least. Probably not too many, actually, but that doesn’t lessen the significance of the shift. Your mobile web strategy is now, simply, your web strategy. Why is this so important? By late 2016, more [Read more…]

How JavaScript impacts page loading speed on mobile

How JavaScript impacts page loading speed on mobile

The effect of JavaScript on mobile web performance is twofold. One, it is the second largest contributor to webpage weight, behind images , thereby increasing download time; and two, once downloaded, the browser then needs to run the script, which can delay the downloading/rendering of other (perhaps more important) assets on the page. JavaScript (aka [Read more…]

How to optimize images for mobile: Implementing light, responsive, correctly formatted images

How to optimize images for mobile: Implementing light, responsive, correctly formatted images

The mobile web has a weight problem. Too many mobile sites are slow to load, and bloated with unnecessary bells and whistles, leading to a poor user experience. Chief among the culprits is images, which as we have seen in part 1 of this series, How to optimize your mobile site speed , account for [Read more…]

The ultimate guide to mobile technical SEO

The ultimate guide to mobile technical SEO

With smartphone users growing year-on-year while desktop users stagnate, it comes as no surprise that Google looks to put mobile at the very core of its search engine algorithm in 2017. Mobile is destined to become the backbone of determining rankings on both the mobile and desktop version of your website – so it’s vital [Read more…]

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