Tip Category: Mobile Marketing Tips

Mobile-First Indexing: Everything we know, and how it could affect you

Mobile-First Indexing: Everything we know, and how it could affect you

Image by integratedchange.net, available via CC BY 2.0 For the past five to six months the search industry has been buzzing with talk around the biggest change to Google search results for quite some time – the mobile-first index . In the midst of this noise, it is very easy to get lost with what [Read more…]

How to capitalize on Facebook mobile traffic – even with a poor mobile experience

How to capitalize on Facebook mobile traffic – even with a poor mobile experience

We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click). It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing-page experience isn’t up to snuff. Maybe you’ve got a completely new mobile experience in the works, [Read more…]

SEMPO 11th Annual State of Search Industry Report Reveals Rise in Mobile Search and Social Media Advertising

SEMPO 11th Annual State of Search Industry Report Reveals Rise in Mobile Search and Social Media Advertising

SEMPO , the world’s largest nonprofit organization serving the search and digital marketing industry and the marketing professionals engaged in it, announced today the results of its 2016 State of Search Report , the 11th annual edition. The SEMPO Research Committee will provide a detailed look at the report’s valuable data and insights at SEMPO’s [Read more…]

6 Mobile-Friendly Sign Up Forms to Try Now

6 Mobile-Friendly Sign Up Forms to Try Now

It’s been a few months since Google made an update that penalizes mobile websites that use certain pop-up forms (aka, interstitials) – an update that could lead to a decrease in rankings in Google search results. But for many businesses, the implications of this update went beyond their position in the SERPs. There was heightened [Read more…]

6 Mobile Marketing Secrets You’ll Learn in 6 Minutes

6 Mobile Marketing Secrets You’ll Learn in 6 Minutes

Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. Within this category, mobile marketing automation has emerged to cater specifically to app marketers. While the principles remain the same, mobile marketing automation connects directly to mobile-only messaging channels like push notifications and [Read more…]

Can Google get users on board with “shortcuts in search”?

Can Google get users on board with “shortcuts in search”?

Google announced yesterday the launch of “shortcuts in search”, which will allow Android users (only in the US, for now) to access quick answers on a range of topics with the touch of a button. Fittingly, Google has termed these “tappable shortcuts” and they will lead searchers to instantaneous information on dozens of topics, including [Read more…]

Does Your Website Pass the Mobile Test?

Does Your Website Pass the Mobile Test?

It is hard to argue that the adoption of mobile devices hasn’t exploded with popularity. Most searches are being performed on mobile devices, with more searches expected to continue on mobile . Mobile is not only important for organic performance but for conversions from all types of traffic including email and paid channels. It is [Read more…]

Mobile Local Marketing: Reaching the Mobile Customer

Mobile Local Marketing: Reaching the Mobile Customer

Do you have a local business? Want an effective way to market to people who are near you? To explore how to reach your customers with mobile marketing, I interview Rich Brooks. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [Read more…]

4 Ways to Avoid Google’s Mobile Sign Up Form Penalty

4 Ways to Avoid Google’s Mobile Sign Up Form Penalty

Earlier this month, Google launched an update that has the potential to decrease your website traffic and limit the number of people who see your sign up forms and subscribe to your email lists. Now, websites with intrusive mobile interstitials (aka sign up forms) displaying on mobile devices may see lower rankings in Google search [Read more…]

The Rise of Emoji and Google’s Mobile-First Movement

The Rise of Emoji and Google’s Mobile-First Movement

emoji mobile marketing We’re constantly tuned in to the Internet as well as the new technologies and amenities that spawn from it. Emoji — those little smiley faces and symbols used in your mobile device’s messaging keyboard — used to be used exclusively for text messaging. Their meanings are simple. Unlike shorthand acronyms like LOL, [Read more…]

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