Tip Category: Mobile Marketing Tips

The ultimate law of mobile site design: Entertain users and drive conversion

The ultimate law of mobile site design: Entertain users and drive conversion

Most consumers rely on their smartphones to make purchases and gain knowledge. In 2017, any business that lacks a mobile presence runs a serious risk of falling behind. But it’s not just about having a site – it needs to provide a good experience. According to Google , 29% of smartphone users will immediately switch [Read more…]

6 Reasons Your Mobile Ranking on Google Sucks

6 Reasons Your Mobile Ranking on Google Sucks

2017 will forever be known as the year Google adopted a mobile-first strategy. Some people will think of that way, at least. Probably not too many, actually, but that doesn’t lessen the significance of the shift. Your mobile web strategy is now, simply, your web strategy. Why is this so important? By late 2016, more [Read more…]

How JavaScript impacts page loading speed on mobile

How JavaScript impacts page loading speed on mobile

The effect of JavaScript on mobile web performance is twofold. One, it is the second largest contributor to webpage weight, behind images , thereby increasing download time; and two, once downloaded, the browser then needs to run the script, which can delay the downloading/rendering of other (perhaps more important) assets on the page. JavaScript (aka [Read more…]

How to optimize images for mobile: Implementing light, responsive, correctly formatted images

How to optimize images for mobile: Implementing light, responsive, correctly formatted images

The mobile web has a weight problem. Too many mobile sites are slow to load, and bloated with unnecessary bells and whistles, leading to a poor user experience. Chief among the culprits is images, which as we have seen in part 1 of this series, How to optimize your mobile site speed , account for [Read more…]

The ultimate guide to mobile technical SEO

The ultimate guide to mobile technical SEO

With smartphone users growing year-on-year while desktop users stagnate, it comes as no surprise that Google looks to put mobile at the very core of its search engine algorithm in 2017. Mobile is destined to become the backbone of determining rankings on both the mobile and desktop version of your website – so it’s vital [Read more…]

Progressive Web Apps versus Android Instant Apps: Which is better for marketers?

Progressive Web Apps versus Android Instant Apps: Which is better for marketers?

Much has been made of the fight between mobile apps and the mobile web , but the line between the two is no longer as clear-cut as it used to be. Broadly speaking, a mobile-friendly or mobile-responsive website is less costly and time-consuming to develop than a native mobile app, and tends to attract a [Read more…]

Google I/O: What’s going on with Progressive Web Apps?

Google I/O: What’s going on with Progressive Web Apps?

At Google’s developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP) . Progressive Web Apps are a Google innovation designed [Read more…]

Optimizing for voice assistants: Why actions speak louder than words

Optimizing for voice assistants: Why actions speak louder than words

“Hey Siri, remind me to invent you in 30 years” In 1987, Apple came up with the idea of a “Knowledge Navigator”. You can see the full video here , but it’s a concept that’s remarkably – and perhaps, not coincidentally – similar to our modern smart device assistants, Siri among them. Its features included [Read more…]

Mobile-First Indexing: Everything we know, and how it could affect you

Mobile-First Indexing: Everything we know, and how it could affect you

Image by integratedchange.net, available via CC BY 2.0 For the past five to six months the search industry has been buzzing with talk around the biggest change to Google search results for quite some time – the mobile-first index . In the midst of this noise, it is very easy to get lost with what [Read more…]

How to capitalize on Facebook mobile traffic – even with a poor mobile experience

How to capitalize on Facebook mobile traffic – even with a poor mobile experience

We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs (cost per click). It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing-page experience isn’t up to snuff. Maybe you’ve got a completely new mobile experience in the works, [Read more…]

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