Tip Category: Marketing Tool Tips

Is Your Virtual Team a Mess? These Apps Can Help

Is Your Virtual Team a Mess? These Apps Can Help

< All Articles    What does it take to run a successful business? Every entrepreneur has their own viewpoint. Their personal idea of what it takes to achieve success. Steve Jobs, had this to say: “It’s not the tools you have faith in–tools are just tools–they work, or they don’t work. It’s the [Read more…]

How to Use MailChimp’s Instagram Ad Integration

How to Use MailChimp’s Instagram Ad Integration

Marketing automation platform MailChimp recently announced that Instagram ads can now be purchased, created, and managed right from your MailChimp dashboard. With email being 40% more effective than Facebook and Twitter marketing combined , MailChimp wondered – what if we combined the best of both worlds? MailChimp already unveiled their Facebook Ads integration earlier this [Read more…]

Marketers Weigh In: Instagram or Snapchat Stories?

Marketers Weigh In: Instagram or Snapchat Stories?

Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack? It’s okay — so do we. And while some of our messages are GIFs and emojis (okay, the majority of our messages), we also get into lots of lively Slack discussions (okay, debates) about [Read more…]

How We Generated 1 Million Facebook Video Views: A HubSpot Experiment

How We Generated 1 Million Facebook Video Views: A HubSpot Experiment

Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern — as were many of the first roles in social media. Today’s growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment — [Read more…]

Why Your Design of Experiments Is Probably Wrong

Why Your Design of Experiments Is Probably Wrong

Sometimes, I think that we here at HubSpot are just a bunch of mad scientists. We love to run experiments. We love to throw bold ideas at the wall to see if they stick, tinkering with different factors, and seeing how what happens can be incorporated into what we do every day. To us, it’s [Read more…]

14 PowerPoint Presentation Tips for Building More Creative Slideshows [+Templates]

14 PowerPoint Presentation Tips for Building More Creative Slideshows [+Templates]

I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. [Read more…]

15 Uncomfortable Things That Will Make You More Successful

15 Uncomfortable Things That Will Make You More Successful

In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable. Yolande was headed to a new school halfway around the world from the neighborhood and people she knew. It was years before women had the right to vote, and decades before the Civil Rights Movement. Du [Read more…]

The Best New Type of Content to Support a Product Launch: A HubSpot Experiment

The Best New Type of Content to Support a Product Launch: A HubSpot Experiment

Here at HubSpot, we obsess over our product — how it’s built, where it’s headed, and how we talk about it. Every update, from minor feature tweaks to major product launches, are pored over by a team. Developers and product managers handle the creation and vision of individual products. Product marketers own the story of [Read more…]

9 Google Analytics Custom Reports by the Experts (and How to Use Them)

9 Google Analytics Custom Reports by the Experts (and How to Use Them)

When you open Google Analytics, what do you feel? For many people, the answer is “overwhelmed”. There’s a lot of data sitting in those reports, just waiting to be analyzed. The problem is that those overwhelmed marketers and business owners end up poking around a few default reports, recording some monthly metrics, and leaving until [Read more…]

We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment

We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment

I don’t know about you, but I barely print anything anymore. Seriously, think about it — when’s the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools, I think the last thing I printed out was the lease for my apartment. [Read more…]

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