Tip Category: Marketing Tool Tips

How to Use Facebook Live: A Step-by-Step Guide

How to Use Facebook Live: A Step-by-Step Guide

In April 2016, Facebook launched Facebook Live , a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed. Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular — videos see 3X the [Read more…]

4 Onsite SEO Tips You Can’t Put Off in 2017

4 Onsite SEO Tips You Can’t Put Off in 2017

< All Articles    Chances are you have more SEO opportunities than time in 2017. If you’re having trouble prioritizing your SEO needs for the year, read on for four onsite SEO tips that will have the most impact on traffic and sales from organic search this year. 1 – Optimizing Mobile SEO [Read more…]

AdWords Promotion Extension Coming Soon

AdWords Promotion Extension Coming Soon

Google continuously tinkers with the appearance of ads on its search result pages. In the past couple of years, Google removed the right-side ads and added a new fourth ad above the organic results. These were broad changes that applied to all advertisers. But there is also a steady stream of smaller changes in AdWords. [Read more…]

7 Ways To Accelerate Product Adoption (Without Spamming Your User Base)

7 Ways To Accelerate Product Adoption (Without Spamming Your User Base)

We tend to make a big deal about leads in the marketing space, and not without good reason. Everything starts with leads. However, for software companies, the real goal is product adoption . We need people actively and consistently using our product. Regardless of our business model, success occurs when users experience that “aha” moment [Read more…]

7 Steps to Documenting a Content Marketing Strategy That Works

7 Steps to Documenting a Content Marketing Strategy That Works

I already know what you’re thinking. You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy — just what I need.” Don’t worry, that’s not what this is. You already know that having [Read more…]

58 Best Marketing Tools to Build Your Strategy in 2017

58 Best Marketing Tools to Build Your Strategy in 2017

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. How is it possible to keep up with them all? As a marketer myself, I often wish I had a better sense of all of the tools available to me [Read more…]

Why Hyperlinks Are Blue (and Other Quirky Web Origin Stories)

Why Hyperlinks Are Blue (and Other Quirky Web Origin Stories)

In April of 1969, work began on what would one day be the internet. Back then, it was known as ARPAnet, and it existed for the scientists of the US Government’s Advanced Research Projects Agency. They planned to share scientific papers, commentary, and ideas, across an internet that looked like this: A map of the [Read more…]

The Agency Swiss Army Knife – 27 Dream Marketing Stack Tools You Can’t Afford to Miss

The Agency Swiss Army Knife – 27 Dream Marketing Stack Tools You Can’t Afford to Miss

Each client is different. Each with their own systems, tools and personnel. And the #1 thing you can count on? It’ll be a mess, with dozens of apps haphazardly strewn together. That means yet another late night this week spent band-aiding junk together – that’s both unbillable and unprofitable. You can help. A little. But [Read more…]

Is Technology Actually Making Us Less Productive? [New Research]

Is Technology Actually Making Us Less Productive? [New Research]

After working in my role here at HubSpot for almost eight months now, I’ve started to go into autopilot when I turn on my computer every morning. I open up my email app, my calendar app, my organization and productivity app, my grammar-checking app, my note-taking app, my analytics tool, and my blogging tool. And [Read more…]

The Beginner’s Guide to Retargeting Campaigns [Free Ebook]

The Beginner's Guide to Retargeting Campaigns [Free Ebook]

If you’ve heard of retargeting and think it’s a strategy you want to invest more in, you’re in good company. According to a study by AdRoll, almost 90% of marketers are planning to increase or maintain their retargeting spend in the next year . Although it’s a popular tactic for marketers, if you’re new to [Read more…]

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