Tip Category: Marketing Tool Tips

How to Make Your Business More Referable

How to Make Your Business More Referable

< All Articles    “How can I make my business more referable?” I get asked this question all the time but the question people should be asking is “who do people refer?” Having the answer to that question will better prepare you to take advantage of this powerful marketing tactic. Having been in [Read more…]

How to Make the Most of a 30-Minute Phone Interview

How to Make the Most of a 30-Minute Phone Interview

Hiring good people can be difficult, time-consuming, and costly. If you’re in a constant cycle of hiring, I don’t have to tell you about the time warp it can cause — but what about the cost? The more interviews you do, the more you spend. And the more time you spend absorbed in lengthy interviews [Read more…]

Get Your First 100 Customers with These 17 Strategies

Get Your First 100 Customers with These 17 Strategies

Acquiring your first customers is more art than science. You don’t have spreadsheets full of data to pull from, you don’t have existing segments, and you’re not even sure who specifically will buy your product. You’re just testing out different methods to “see what sticks” and what you should double down on. The tactics you [Read more…]

41 Must Have Digital Marketing Tools to Help You Grow

41 Must Have Digital Marketing Tools to Help You Grow

Not to be dramatic, but digital marketers today live and die by the tools of the trade. Modern marketers are expected to be a million places at once. Whether we’re digging through data or fine-tuning our social presence, relying on the right digital marketing tools means saving time and maintaining our sanity. We’ve set out [Read more…]

Finding the Best Search Terms for Your Business: 10 Tools and Tips

Finding the Best Search Terms for Your Business: 10 Tools and Tips

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you’re up against the giants. I know. I worked with many startups before I [Read more…]

5 Pillar Page Examples to Get You Started With Your Own

5 Pillar Page Examples to Get You Started With Your Own

Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters: a method using a single pillar page as the main hub of content for a given topic. All of your content assets related to that topic link back to the pillar page — and to each other. [Read more…]

How to Collaborate with Influencers to Increase Your Conversions: Examples and Tools

How to Collaborate with Influencers to Increase Your Conversions: Examples and Tools

Influencer marketing has been on the rise for a couple of months now, but how many marketers really understand how to use the tactic effectively? It’s not really about buzz. A traffic boost is fine, but how often can you really reach out to niche influencers to collaborate on something? They have their own lives [Read more…]

17 Data Visualization Resources You Should Bookmark

17 Data Visualization Resources You Should Bookmark

Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Using data helps enhance your arguments by making your writing more compelling. It gives your readers context. And, it helps provide support for your claims. That said, if you’re [Read more…]

How To Easily Put A Form On Your Website

How To Easily Put A Form On Your Website

Contact Forms. Everyone wants them on their website. It seems like quite a standard component that anybody should know about like the back of their hand. But it’s not true. Time and again I run into people who are pulling their hair out trying to get a simple contact form (or any type of form) [Read more…]

23 of the Best Project Management Tools for Every Business Need

23 of the Best Project Management Tools for Every Business Need

With content planning, development tasks, client collaboration and design requests pouring in from all directions, your business can easily get buried in projects. It’s no wonder why there are so many project management tools on the market. There are literally hundreds of tools claiming to make planning, managing and completing projects easier, but how do [Read more…]

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