Tip Category: List Building & Email Marketing

5 Ways to Increase Your Deliverability by Boosting Email Engagement

5 Ways to Increase Your Deliverability by Boosting Email Engagement

This is a guest post written by Rozina Hussain, a Product Manager at BriteVerify. BriteVerify provides real-time email verification solutions that improve email data quality, inbox deliverability and email marketing ROI. What’s the secret to better email deliverability? Beyond any technical tips and tricks is a fundamental truth: People are more likely to see your [Read more…]

Burnt Hand Deliverability Practices: An Email Remediation Plan

Burnt Hand Deliverability Practices: An Email Remediation Plan

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked. Faced with huge losses of revenue and engagement, brands then race to assemble an email remediation plan and try to do the right things to get back in the good graces of [Read more…]

Dear ESPs: Your Customers are Talking—Are You Listening?

Dear ESPs: Your Customers are Talking—Are You Listening?

Email Service Providers face a growing number of challenges every year. Competition and industry consolidation is placing an ever increasing amount of pressure on you to meet your customer’s needs in the areas of email deliverability, email optimization, automation and other multi-channel marketing capabilities. The reality is that many of your customers want a single, [Read more…]

5 Things To Consider If Subscribers No Longer Engage With Your Emails

5 Things To Consider If Subscribers No Longer Engage With Your Emails

There are 2 types of people in the world… Which one do you want your subscribers to be included in? Well, if you have subscribers on your list who haven’t opened or clicked through your messages over an extended period of time, it’s time to do something about it. Have you thought about where you [Read more…]

5 Ways to Make Your Lead Nurturing Emails Stand Out

5 Ways to Make Your Lead Nurturing Emails Stand Out

Buyers aren’t what they once were. Remember the days of buying a car before the internet? You would go to the dealership, gather information from the sales person in the form of a brochure, go home to study the brochure to understand the different models and features, and then return to the dealership a week [Read more…]

Email Automation 101: How To Use Automation

Email Automation 101: How To Use Automation

“Email automation.” You hear the phrase again and again. But if you’re new to the email marketing game, you probably have a few questions about it! So, to help you get a better grasp on what it is, why it’s important and how it can help you get the incredible results you want, here’s a [Read more…]

5 Killer Apps For AI In Email Marketing

5 Killer Apps For AI In Email Marketing

I’ve been involved in what is now called machine learning since the late 1980s. Compared to the state of the art then, the capabilities of today’s machine learning platform and techniques are breathtaking. A combination of new approaches and cheaper computing power makes what was once considered science fiction into fact (can you say “Hello, [Read more…]

Taking Email Template Design to the Next Level

Taking Email Template Design to the Next Level

Somewhere along the way, creating and sending emails turned into a repetitive cycle of adding content, dropping in an image and sending. But over the last few years, we’ve seen new trends in email design that pushes the limits of what’s possible and creates a more delightful experience for subscribers. Interactive emails, emojis, gifs, video [Read more…]

HTML Tables in Email: What could possibly go wrong?

HTML Tables in Email: What could possibly go wrong?

If you’ve been in the email industry for any amount of time, you’ve likely experienced a number of problems with your email campaigns. From missing images to deliverability problems, email marketing is fraught with challenges. Something you may not have considered, though, is what can go wrong with the tables—the actual code—that is at the [Read more…]

We Know Email Series: Patty Vonick

We Know Email Series: Patty Vonick

The following Question and Answer series profiles Return Path employees in a variety of roles and locations. Join us as we find out what they do, what they enjoy, and most importantly, what email campaigns they are loving lately. Patty Vonick Manager, Data Engineering Broomfield, CO What’s your role here at Return Path? I work [Read more…]

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