Tip Category: List Building & Email Marketing

10 Email Marketing Myths Which Are Pushing Your ROI Down

10 Email Marketing Myths Which Are Pushing Your ROI Down

10 Email Marketing Myths Which Are Affecting Your ROILarge Size copy Any marketing guru today will tell you that out of all the marketing channels, Email marketing has the highest ROI. If we consider social media as its closest competitor, emails generate about 40 times more customers than social media . No surprise then that [Read more…]

5 Common Mistakes that Destroy a Drip Campaign

5 Common Mistakes that Destroy a Drip Campaign

Buyers today expect engaging and personal brand experiences throughout their relationship with a company. They are used to connecting on social media, getting replies to tweets, having immediate access to customer service chats, and more—all in an instant. Your outbound marketing campaigns have to keep up. Consistently engaging leads and customers to stay relevant and [Read more…]

Current Email Program Resourcing Levels Have Many Marketers Feeling Under-Supported and Disrespected

Current Email Program Resourcing Levels Have Many Marketers Feeling Under-Supported and Disrespected

With brands sending more email and investing more in email marketing technology because of high return on investments, email marketing is feeling the love. But that’s not the case with many email marketers, who are feeling under-supported, underappreciated, and misunderstood. The core of many marketers’ frustrations revolve around resources—in terms of technology, staffing, and time. [Read more…]

The 5 Most Problematic Subscriber Acquisition Sources: Are they redeemable?

The 5 Most Problematic Subscriber Acquisition Sources: Are they redeemable?

Brands are always pushing to build their email lists, so they have more reach and can foster more loyalty. But not all list-building methods are created equal. While some subscriber acquisition sources are closely aligned with a brand’s operations, some are completely unassociated. Beyond brand alignment, some acquisition sources have process challenges or expectation gaps [Read more…]

4 Little-Known Ecommerce Email Campaigns You Can Steal to Grow Faster

4 Little-Known Ecommerce Email Campaigns You Can Steal to Grow Faster

Chances are, you’re doing some sort of email marketing for your ecommerce store. Why? As Michael Stelzner of Social Media Examiner once wrote, “Email is the glue that binds everything together.” That type of popularity, though, comes with a downside. It’s easy to get stuck sending the same old campaigns to the same old segments, [Read more…]

Customer Blog Takeover: Tackling List Hygiene in Retail

Customer Blog Takeover: Tackling List Hygiene in Retail

As email providers get savvier about what email recipients want in their inbox, marketers must stay on top of keeping their email list clean. The algorithms that determine your inbox placement have gotten smarter over the years – more variables than ever go into determining whether your email ends up in the coveted position at [Read more…]

How to Find and Retain Great Email Design and Development Professionals

How to Find and Retain Great Email Design and Development Professionals

Finding—and keeping—good email professionals is hard. Email is a niche area, both in terms of the design and development skill set required and the general marketing competencies needed to manage and execute successful campaigns. Plus, let’s face it, many designers and developers see the unique challenges of the channel as a limitation to their creative [Read more…]

6 Tips to Make Your Brand an Email Response Rockstar

6 Tips to Make Your Brand an Email Response Rockstar

Are you ready to create emails that get replies? Well, it’s time to step away from the clickbait-y subject lines hawking insincere or insignificant promises, and instead deliver messages worthy of earning a response. Despite rumors to the contrary, asking for a reply or using email templates or sample letters is not the best path [Read more…]

The Law of Reciprocity (And Other Email Marketing Strategies)

The Law of Reciprocity (And Other Email Marketing Strategies)

“Do unto others as you would have done unto you.” “Never impose on others what you would not choose for yourself.” “Do not do to others that which angers you.” “One should never do that to another which ones regards as injurious to one’s own self.” The “Golden Rule” rings true across countries, religions, the [Read more…]

The One Email You Should Always Send – No Matter What

The One Email You Should Always Send – No Matter What

More opens. More clicks. Better email deliverability. Less spam complaints. One email can help you accomplish all of this. It’s the welcome email! Although it’s the first email subscribers receive (after the confirmation email if you use confirmed opt-in), it may be the most important email you send. And there’s no reason not to send [Read more…]

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