Tip Category: List Building & Email Marketing

3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World

3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World

It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead , to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned position toward email campaigns: email isn’t [Read more…]

4 Ways to Bridge the Gap Between Online and Offline Marketing

4 Ways to Bridge the Gap Between Online and Offline Marketing

With the growing number of connected devices today, consumers interact with brands in several ways. The implication for marketers is that they need to think holistically about the customer experience, using and integrating relevant channels and touchpoints. Often, we think of marketing as being “online” and “offline” or “traditional.” But, with wearables, smart TVs and [Read more…]

Subject Line Formulas You Can Steal to Boost Your Open Rates

Subject Line Formulas You Can Steal to Boost Your Open Rates

Email subject lines can be tricky. Let’s imagine you spend hours writing an email that you’re proud of – an email you think may help you surpass your goals. You send it. You wait at your computer trying to focus on other work while you keep thinking about that email. Finally, you can’t wait any [Read more…]

How to Promote a Rewards Program with Email Marketing

How to Promote a Rewards Program with Email Marketing

How to Promote Rewards Program with Email Marketing Did you know that repeat customers are responsible for generating up to 40% of your store’s total revenue ? This fact, combined with the climbing costs of digital ads, has led to a growing number of businesses committing more of their marketing budgets to retention efforts. While [Read more…]

9 Easy Ways to Get Busy People to Repond to Emails

9 Easy Ways to Get Busy People to Repond to Emails

You might think you spend the majority of your time at work sitting in meetings or talking on the phone, but you could be wrong. In fact, a significant portion of your work week could be spent writing, ready, and responding to emails. A recent study from Adobe revealed that workers are spending 4.1 hours [Read more…]

How to Make Email Marketing Automation Work for your Small to Medium-Sized Business – A Beginner’s Guide

How to Make Email Marketing Automation Work for your Small to Medium-Sized Business – A Beginner’s Guide

Email Automation Guide Email marketing automation might sound like an IT factory suitable only for large corporations with tens or hundreds of employees moving like well-oiled cogs. If this was ever true, things have changed. Email automation is now affordable and accessible to small and medium-sized businesses from various industries. In fact, email marketing automation [Read more…]

Get Started with Email Automation in 6 Easy Steps

Get Started with Email Automation in 6 Easy Steps

Email automation — everyone’s doing it! Or at least they should be. Ninety percent of marketers say email automation is key to success. And yet, according to Forbes , less than 10 percent of companies use marketing automation. If you’re not already familiar with the benefits of email automation, it’s time to get on board. [Read more…]

How to Use Segmentation for Targeted, Automated Welcome Campaigns

How to Use Segmentation for Targeted, Automated Welcome Campaigns

We talk a lot about welcome emails on our blog (I’m sure all of our regular readers are nodding in agreement!). One of the reasons why it’s a frequent topic? Because it’s one of the most important – and easiest to implement – types of automated campaigns you can create. And, it’s a series that [Read more…]

9 Link Building Email Outreach Templates That Actually Work

9 Link Building Email Outreach Templates That Actually Work

Inbound links back to your website play an important role in achieving your inbound marketing goals. They also require strategy and diligent work to come by. I would know — I worked very hard to earn inbound links for a long time. Whether you’re just starting out with inbound link building or you’re getting fatigued [Read more…]

4 Email Newsletter Ideas for Bloggers

4 Email Newsletter Ideas for Bloggers

An email newsletter is a great way to promote the awesome content you publish on your blog. According to a study from Radicati , a message is five times more likely to be seen in an email compared to Facebook. Not to mention, email is 40x more effective at acquiring new customers than Facebook or [Read more…]

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