Tip Category: List Building & Email Marketing

How to Personalize Emails beyond the ‘First Name’

How to Personalize Emails beyond the ‘First Name’

Hello {{contact.firstname}} , This is the most clichéd start to an email that every marketer is accustomed to using in their marketing emails. With email becoming one of the most dominant marketing channels for customer acquisition and retention, it is important to treat your subscribers as a valued asset. One of the best ways to [Read more…]

6 Hacks to Trigger an Action in Your Email Campaigns

6 Hacks to Trigger an Action in Your Email Campaigns

6 Hacks to Trigger Action in Your Email From being a channel that was built to be just a simple messaging platform to becoming one of the most effective and popular marketing mediums, we have seen EMAIL MARKETING rise from the ranks. And the sole reason that makes it the star performer today is the [Read more…]

11 Automated Emails You Should Be Sending with Your Engagement Platform

11 Automated Emails You Should Be Sending with Your Engagement Platform

If you’ve got a substantial email list, there’s no sense in just sitting on it, and letting it stagnate. Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results. Segmenting and automating your email marketing is essential if you want to attain [Read more…]

Enhance Your Customer Journey in 4 Steps

Enhance Your Customer Journey in 4 Steps

Many marketers mistakenly use the same messaging approach for all of their leads and traffic, regardless of where the customer may be in their journey. Failing to account for your customer’s mindset in your communications can be one of the main factors that drag down your conversion rate. At the same time, message consistency throughout [Read more…]

6 Ways to Make your Holiday Emails Stand Out in the Crowded Inbox

6 Ways to Make your Holiday Emails Stand Out in the Crowded Inbox

Holiday Emails_FEATURED The holiday season is the busiest time of the year for email marketers. Brands compete to promote their business and put utmost efforts into creating the merriest of holiday email campaigns. This year, trends like interactivity and machine learning have taken over and they can be used to get better results out of [Read more…]

Reach the Inbox at Gmail, Outlook.com, and Yahoo

Gmail, Outlook.com, and Yahoo Mail have each developed unique spam filtering formulas to deliver the email their users want and protect them from malicious messages. However, these filters also end up blocking messages from legitimate marketers. On average, 20 percent of permission based email never reaches its intended destination—the inbox. To reach the inboxes of [Read more…]

Infographic: Seven Salient (and Strange) Email Marketing Insights

Infographic: Seven Salient (and Strange) Email Marketing Insights

When it comes to ecommerce, email marketing is one of the most powerful tools to increase conversions, meaning more sales and more subscriptions. Today we’ll go over an insightful infographic found here that has a few important points which may be hard to understand at first glance, and a couple of points I find contention [Read more…]

5 Email Marketing Tips to Try This Week

5 Email Marketing Tips to Try This Week

Email marketing is one of the most powerful tools an ecommerce business can use to increase sales. Depending on who you ask, email marketing can generate a return on investment between a few dollars for every $1 invested and a phenomenal 43,000 percent . The difference in email’s reported performance may have something to do [Read more…]

4 Easy-to-Implement Tactics to Increase Your Newsletter Subscribers (FAST)

4 Easy-to-Implement Tactics to Increase Your Newsletter Subscribers (FAST)

Can I go out on a limb here? I’m going to guess you’re already sold on building an email list . After all, you’ve heard the advice many times over: “Build an email list. It’s where the money is.” If you’re remotely interested in growing a business with staying power, it’s the wise thing to [Read more…]

Email Marketing for Small Agencies and Freelancers

Email Marketing for Small Agencies and Freelancers

Email marketing for freelancers and small agencies – Large Size copy If you are a small agency or a freelancer, you know what a daunting task it is to acquire customers. To sell what you are good at, you need to market yourself well. But then you also have a budget constraint! Here’s one of [Read more…]

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