Tip Category: Landing Pages & Site Tips

Tips, Tricks, and Secrets to Create Great Landing Pages

Tips, Tricks, and Secrets to Create Great Landing Pages

You don’t see great landing pages often. That’s not because they can’t be made, but because it’s extremely difficult to create them well. There are design rules to follow that keep people from leaving. There are tricks to use to get your button noticed. There are words that have a way of persuasively whispering in [Read more…]

Should I move my WordPress website to HTTPS?

Should I move my WordPress website to HTTPS?

Whether you’re a website owner or a website visitor, everyone wants a fast loading website which can carry out sensitive exchanges of information securely. In 2014, Google announced that it was beginning to use HTTPS as a ranking signal, signalling an increased emphasis on secure connections from the world’s biggest search engine. Then, last month, [Read more…]

The Fine Art of Landing Page Design: Using F & Z Patterns to Increase Conversions

The Fine Art of Landing Page Design: Using F & Z Patterns to Increase Conversions

In a saturated online world with an abundance of information, marketers are constantly battling for attention. You’ve likely read that online users have an attention span less than that of a goldfish . Therefore, the more organized and straightforward your strategy is for converting a lead, the better. Over the last couple decades, eye-tracking studies [Read more…]

The Crazy Egg Guide to Landing Page Optimization

The Crazy Egg Guide to Landing Page Optimization

When it comes to increasing conversion rates, few strategies are more effective than the implementation of landing pages. Yet, these crucial linchpins to the optimization process are often rushed or overlooked completely in the grand scheme of marketing. Here at Crazy Egg, we believe it’s past time to give these hard-working pages a little more [Read more…]

16 of the Best Landing Page Design Examples You Need to See in 2017

16 of the Best Landing Page Design Examples You Need to See in 2017

How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components you [Read more…]

When and Why to Use Landing Pages

When and Why to Use Landing Pages

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. [Read more…]

How to tell if your website is due a redesign

How to tell if your website is due a redesign

Designing a functional website doesn’t happen overnight. It takes time and energy (and sometimes, a lot of money) to get your site in working order. Like any other technology, the internet changes at a rapid rate. Users are utilizing various devices to view websites. For your users to maneuver through your website, you need to [Read more…]

The Cost Per Lead Calculator – Better Allocate Your PPC Spend

The Cost Per Lead Calculator – Better Allocate Your PPC Spend

The pay-per-click landscape has become so saturated that only the most analytical marketers are able to continuously turn a profit from their paid search, display and social campaigns. Data-driven marketers who are able to effectively manage PPC campaigns to a target cost per conversion (a.k.a. cost per lead) will continue to see campaigns with a [Read more…]

7 Must Have Elements of Every Small Business Website

7 Must Have Elements of Every Small Business Website

In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart. In post #1 [Read more…]

How to Install JavaScript Snippets and Website Codes Into Your Website

How to Install JavaScript Snippets and Website Codes Into Your Website

There are tons of great tools out there to help you improve the website experience you provide, grow your online business, and make better connections with your customers. Cough..like Crazy Egg ..cough.. 🙂 And a lot of these tools are free too! But you’re not a web developer. How the heck do you install these [Read more…]

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