Tip Category: Landing Pages & Site Tips

How a Web Developer Estimates Completion Time

It’s common for software developers to underestimate the time it takes to create a new feature. It’s one of the realities of software development. In this post, I’ll explain how a developer typically estimates a project, to help merchants understand the process. Developing a Reorder Button Let’s assume I’m going to develop a reorder button [Read more…]

Google Optimize: No Excuse Not to Test

Google Optimize: No Excuse Not to Test

Many small and medium ecommerce storeowners have heard of A/B testing and decided that it is not for them. Perhaps they thought A/B testing is complicated, the tools are expensive, or that they lack the capability to conduct successful tests. But Google Optimize, which is free, is a testing tool that is accessible to everyone. [Read more…]

The Unbounce Conversion Benchmark Report – Average Conversion Rates by Industry and Expert Recommendations

The Unbounce Conversion Benchmark Report – Average Conversion Rates by Industry and Expert Recommendations

What is a good conversion rate for my landing page? If you knew the answer to this question, you could get more out of every optimization dollar you spend. Armed with this one “little” data point, you could double down on pages with lots of growth potential or confidently switch gears to focus on other [Read more…]

Lessons Learned From 2,345,864 Exit Overlay Visitors

Lessons Learned From 2,345,864 Exit Overlay Visitors

Back in 2015, Unbounce launched its first ever exit overlay on this very blog. Did it send our signup rate skyrocketing 4,000%? Nope. Did it turn our blog into a conversion factory for new leads? Not even close — our initial conversion rate was barely over 1.25%. But what it did do was start us [Read more…]

10 Crucial Elements of Facebook Ads Landing Pages

10 Crucial Elements of Facebook Ads Landing Pages

Facebook advertising is like selling artisanal coffee. First, you need to get people to come to your coffee shop. Next, you need to impress them with the smell of freshly roasted coffee beans to convince them to purchase something. Similarly, in Facebook advertising , getting people to come to your landing page is only half [Read more…]

How to Perfect Your Content User’s Experience

How to Perfect Your Content User’s Experience

When it comes to the ways in which your users experience your site and content, you can’t afford to make any rookie mistakes. Follow the following guide in order to truly perfect your content user’s experience A good marketer always remembers to keep in mind that loyal customers are worth up to 10 times as [Read more…]

Must Have Homepage Elements

Must Have Homepage Elements

Not to pick on web designers, but in today’s business world, you need to be thinking about so much more than just design when it comes to building out your website. Sure, design is still an important element since a website needs to be visually pleasing to its audience and have the functionality and user [Read more…]

Without Emotional Advertising, Your Landing Page Won’t Work. Here’s How to Get It Right.

Emotions guide nearly every facet of our lives. And it’s no different when it comes to what we choose to buy. Our purchasing decisions are largely guided by emotions rather than cold logic or stark objectivity. Some experts even suggest that “90 percent of all purchasing decisions are made subconsciously.” In other words, they’re based [Read more…]

SEO: How to Quickly Reverse a Traffic Downtrend

SEO: How to Quickly Reverse a Traffic Downtrend

During a website redesign, re-platform, or domain change, it is not uncommon to see a reduction in organic search traffic. The panic generally starts weeks after trying one thing after another and the traffic does not return. In this post, I’m going to walk you through a process I use to accelerate the recovery of [Read more…]

Don’t Ever Launch an Overlay Without This Checklist [FREE DOWNLOAD]

Don’t Ever Launch an Overlay Without This Checklist [FREE DOWNLOAD]

Did you know I’m psychic? It’s true. Your favourite color is orange. You once lived on Chestnut Lane. You’ve googled “email best practices” at some point in your marketing career. Okay, so one out of three ain’t bad — amirite? The point is, best practices are important to marketers. Whether it’s email, landing pages or [Read more…]

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