Tip Category: Landing Pages & Site Tips

The Cost Per Lead Calculator – Better Allocate Your PPC Spend

The Cost Per Lead Calculator – Better Allocate Your PPC Spend

The pay-per-click landscape has become so saturated that only the most analytical marketers are able to continuously turn a profit from their paid search, display and social campaigns. Data-driven marketers who are able to effectively manage PPC campaigns to a target cost per conversion (a.k.a. cost per lead) will continue to see campaigns with a [Read more…]

7 Must Have Elements of Every Small Business Website

7 Must Have Elements of Every Small Business Website

In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart. In post #1 [Read more…]

How to Install JavaScript Snippets and Website Codes Into Your Website

How to Install JavaScript Snippets and Website Codes Into Your Website

There are tons of great tools out there to help you improve the website experience you provide, grow your online business, and make better connections with your customers. Cough..like Crazy Egg ..cough.. 🙂 And a lot of these tools are free too! But you’re not a web developer. How the heck do you install these [Read more…]

How a Web Developer Estimates Completion Time

It’s common for software developers to underestimate the time it takes to create a new feature. It’s one of the realities of software development. In this post, I’ll explain how a developer typically estimates a project, to help merchants understand the process. Developing a Reorder Button Let’s assume I’m going to develop a reorder button [Read more…]

Google Optimize: No Excuse Not to Test

Google Optimize: No Excuse Not to Test

Many small and medium ecommerce storeowners have heard of A/B testing and decided that it is not for them. Perhaps they thought A/B testing is complicated, the tools are expensive, or that they lack the capability to conduct successful tests. But Google Optimize, which is free, is a testing tool that is accessible to everyone. [Read more…]

The Unbounce Conversion Benchmark Report – Average Conversion Rates by Industry and Expert Recommendations

The Unbounce Conversion Benchmark Report – Average Conversion Rates by Industry and Expert Recommendations

What is a good conversion rate for my landing page? If you knew the answer to this question, you could get more out of every optimization dollar you spend. Armed with this one “little” data point, you could double down on pages with lots of growth potential or confidently switch gears to focus on other [Read more…]

Lessons Learned From 2,345,864 Exit Overlay Visitors

Lessons Learned From 2,345,864 Exit Overlay Visitors

Back in 2015, Unbounce launched its first ever exit overlay on this very blog. Did it send our signup rate skyrocketing 4,000%? Nope. Did it turn our blog into a conversion factory for new leads? Not even close — our initial conversion rate was barely over 1.25%. But what it did do was start us [Read more…]

10 Crucial Elements of Facebook Ads Landing Pages

10 Crucial Elements of Facebook Ads Landing Pages

Facebook advertising is like selling artisanal coffee. First, you need to get people to come to your coffee shop. Next, you need to impress them with the smell of freshly roasted coffee beans to convince them to purchase something. Similarly, in Facebook advertising , getting people to come to your landing page is only half [Read more…]

How to Perfect Your Content User’s Experience

How to Perfect Your Content User’s Experience

When it comes to the ways in which your users experience your site and content, you can’t afford to make any rookie mistakes. Follow the following guide in order to truly perfect your content user’s experience A good marketer always remembers to keep in mind that loyal customers are worth up to 10 times as [Read more…]

Must Have Homepage Elements

Must Have Homepage Elements

Not to pick on web designers, but in today’s business world, you need to be thinking about so much more than just design when it comes to building out your website. Sure, design is still an important element since a website needs to be visually pleasing to its audience and have the functionality and user [Read more…]

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