Burnt Hand Deliverability Practices: An Email Remediation Plan

Burnt Hand Deliverability Practices: An Email Remediation Plan

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked. Faced with huge losses of revenue and engagement, brands then race to assemble an email remediation plan and try to do the right things to get back in the good graces of inbox providers and blacklist operators. Don’t wait until you have deliverability problems to do the right things. Instead, learn from your peers who neglected their email lists and infrastructure and watched them go up in flames. In the course of doing our 2017 State […]

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