BigCommerce CEO on Amazon, Other Channels

Many merchants view Amazon as a competitor, albeit one they are forced to sell on. Brent Bellm, CEO of BigCommerce , disagrees. He believes Amazon can complement an ecommerce business. I spoke with him recently to discuss how independent merchants, in 2017, should deal with Amazon and other marketplaces. Practical Ecommerce: How should a merchant approach Amazon? Brent Bellm: Ecommerce is very healthy for small merchants off of Amazon. It’s the middle and upper-end of merchants that are really struggling against Amazon. If you’re a smaller brand that can carve out a differentiated positioning for yourself off of Amazon, […]

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