Avoid ‘saving money’ content if you want higher-end clients

Avoid ‘saving money’ content if you want higher-end clients

How do you position your ecommerce products and services? Are your items, on average, more expensive than your competitors? Do you offer high-end, custom products that shoppers can’t find elsewhere? Or do you offer discounts, packages, or bulk purchases? They create an entirely different positioning for your ecommerce site as a place to get a bargain. And what if you have a mixture of both — expensive and cheap? Last week I ran through the sales figures for my bridal and corporate event orders, and rental and purchase orders. While the average bridal rental spend has risen — likely […]

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