Author: Michael Balmaceda

How to Make Money with Affiliate Marketing – 57 Experts Share their Tips

How to Make Money with Affiliate Marketing – 57 Experts Share their Tips

Affiliate marketing is simply one of the best ways to make money on the internet today. It’s actually been one of the best methods for over 20 years now. Having been involved in the world of affiliate marketing since the mid-90s , I’ve had the opportunity to not only grow an online business of my [Read more…]

YouTube Advertising: New Research and Insights for Marketers

YouTube Advertising: New Research and Insights for Marketers

Do you advertise with video? Wondering whether YouTube ads are worth your time and money? In this article, you’ll find new research that reveals how consumers respond to ads on YouTube and insights about how marketers plan to adjust their YouTube ad spend . YouTube Advertising: New Research and Insights for Marketers by Michelle Krasniak [Read more…]

Affiliate Program Management: Definition, Approaches, Risks

Affiliate Program Management: Definition, Approaches, Risks

Affiliate program management is the process of overseeing and developing a brand’s affiliate marketing program. There are various ways to handle it, and in this article I would like to look at three approaches which are quite popular among advertisers. When talking about managing tasks, a fellow LinkedIn Learning instructor, Dr. Todd Dewett , likes [Read more…]

Does your website need an SEO audit?

Does your website need an SEO audit?

Websites are like cars: they need maintenance. That may come in the form of updating the CMS, security or plugins. The same goes for SEO . A great SEO strategy will always need reviewing and constant scrutiny of analytics, in order to ensure that you remain on the intended path. To garner the most success [Read more…]

How to Make the Most of a 30-Minute Phone Interview

How to Make the Most of a 30-Minute Phone Interview

Hiring good people can be difficult, time-consuming, and costly. If you’re in a constant cycle of hiring, I don’t have to tell you about the time warp it can cause — but what about the cost? The more interviews you do, the more you spend. And the more time you spend absorbed in lengthy interviews [Read more…]

New Findings Show Google Organic Clicks Shifting to Paid

New Findings Show Google Organic Clicks Shifting to Paid

On the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters. Over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has dropped 25% on [Read more…]

7-Step Social Media Advertising Strategy to Better Performing Ads

7-Step Social Media Advertising Strategy to Better Performing Ads

You’ve felt it. Your organic content doesn’t have the same reach on social media anymore. In fact, BuzzSumo found Facebook posts from brand pages saw a 20% decline in engagement just since January 2017. Ouch. You’ve certainly felt it. But that’s why so many organizations now rely on social media advertising (paid social) more than [Read more…]

When to Use USPS for Ecommerce Shipping

When to Use USPS for Ecommerce Shipping

The United States Postal Service is a popular shipping solution for American ecommerce businesses. It stacks up well against other carriers in several situations. The USPS may be particularly effective when you need to ship (a) small, heavy items, (b) lightweight, bulky products, or (c) shipments destined for post office box addresses, including APO (Army [Read more…]

Ten steps to successful SEO for startups

Ten steps to successful SEO for startups

SEO can help a growing startup establish its presence and meet business goals. Here’s how to get started with search engine optimization and which areas to focus on. It’s a common challenge for early-stage and growing startups to find the resources and the time to focus on many different activities that can take their business [Read more…]

Still doing guest blogging? Keep these 4 tips in mind

Still doing guest blogging? Keep these 4 tips in mind

A lot of people still rely on guest blogging as an ongoing part of their link-building strategy . If you think about it, getting links through guest blogging is much easier than getting links through some other channel . So it’s no wonder that a lot of bloggers and SEO experts still favor this method. [Read more…]

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