Author: Michael Balmaceda

Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

You know this article format. A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result) CMI posts included Smackdown [Read more…]

8 Ways to Supercharge Calls to Action, for Ecommerce

8 Ways to Supercharge Calls to Action, for Ecommerce

A primary call to action is essential on product and landing pages. It’s easy for add-to-cart buttons to get overshadowed by other necessary options, such as adding an item to a wish list or sharing it on social media. When this happens, conversion rates suffer. For in-stock products, “add to cart” is always the primary [Read more…]

7 Internet Based Businesses You Can Start for Under $100

7 Internet Based Businesses You Can Start for Under $100

One of my favorite things to talk about at conferences and write about on the blog is the many different ways to make money online . The internet has made it extremely easy and cost effective for anyone to start a business of their own. Not only is there really no excuse to not get [Read more…]

How to Organize Tips and News You Consume Daily

How to Organize Tips and News You Consume Daily

Information is flowing around us all the time. Sensationalized headlines on trendy stories peek at us from the sidebar of Facebook. Enticing hashtags beckon us to discover their meaning. One news story leads to another, and another, and another. Within minutes of getting online in the morning, you can find yourself falling down the rabbit [Read more…]

Mobile-first SEO Makes Search Console More Important

In 2018, Google will judge your desktop search ranking by the signals from your mobile site. Google’s mobile-first index , the algorithm update that will flip the importance of desktop sites compared to mobile, doesn’t have a launch date yet, but is said to be coming in 2018. While details have been foggy and speculation [Read more…]

Getting SEO Value from rel=”nofollow” Links – Whiteboard Friday

Getting SEO Value from rel="nofollow" Links - Whiteboard Friday

Plenty of websites that make it easy for you to contribute don’t make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and publishers, there’s a few ways around it. In today’s Whiteboard Friday, Rand shares five tactics to help you earn [Read more…]

Creating Short, Snackable Videos for Instagram and Beyond

Creating Short, Snackable Videos for Instagram and Beyond

Wondering how to film and edit compelling 60-second videos? Want your videos to boost social media engagement? To explore how to create short videos for Instagram and Facebook, I interview Lindsay Ostrom. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [Read more…]

Using Google Analytics for Ecommerce SEO

Using Google Analytics for Ecommerce SEO

Google and other search engines have made it challenging to identify the keywords that drive organic traffic to websites. Jill Kocher’s article, “ Understanding Google’s Keyword ‘Not Provided’ Data ,” provides a history and solutions for dealing with the lack of organic search keywords. In this article, I will explain a process for optimizing keywords [Read more…]

How to Personalize Emails beyond the ‘First Name’

How to Personalize Emails beyond the ‘First Name’

Hello {{contact.firstname}} , This is the most clichéd start to an email that every marketer is accustomed to using in their marketing emails. With email becoming one of the most dominant marketing channels for customer acquisition and retention, it is important to treat your subscribers as a valued asset. One of the best ways to [Read more…]

How to Make Your Business More Referable

How to Make Your Business More Referable

< All Articles    “How can I make my business more referable?” I get asked this question all the time but the question people should be asking is “who do people refer?” Having the answer to that question will better prepare you to take advantage of this powerful marketing tactic. Having been in [Read more…]

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