Ancient Rhetoric for the Modern Persuader: How to Argue for Conversions

Ancient Rhetoric for the Modern Persuader: How to Argue for Conversions

Here’s a common phrase that perhaps you’re familiar with: “Don’t raise your voice, improve your argument.” As an optimizer, you’re in the business of arguing. You’re constantly arguing with your visitors about whether they should leave their email or not, buy something or not. Improving your argument, even just a little bit, can have a huge impact on your conversion rate. That’s where rhetoric and persuasion come in. What is rhetoric and persuasion? Plato once described rhetoric as “the art of ruling the minds of men”. It is, formally , “the art of discourse, wherein a writer or speaker […]

MEMBER TAKES ACTION...
MEMBER EARNS POINTS...
MEMBER EARNS POINTS...
NEW MEMBER JUST JOINED...
ADDED BROWSER ALERT...
Join: Start Here Engagement Points Extended Guarantee