After 20 Years in Affiliate Marketing, 5 Rules for Success

After almost 20 years in affiliate marketing, I’m leaving the industry to teach full-time at a university. It’s a bittersweet transition. However, I’d like to leave you with five best practices I’ve learned over the years. 1. Invest in Content Affiliates Customers driven by content tend to have a higher lifetime value than others. This is because a customer referred by content is informed. Her purchase decision is based on a need or desire cultivated by the content. This is in contrast to a customer that is referred by a coupon or deal site. That customer is likely to […]

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