Affiliate Marketing: Time to Adopt Attribution Rules?

Affiliate Marketing: Time to Adopt Attribution Rules?

ShareASale, the affiliate-marketing platform, offers sophisticated attribution rules, allowing merchants to pay commissions to all participants in a customer’s purchase path. Deciding who should receive affiliate-marketing commissions is increasingly important. Ecommerce merchants have watched as the affiliate channel evolved and coupon and loyalty sites quickly became the dominant publishers with little to no extra effort. Content-based affiliates that typically introduce new customers to brands started seeing a steady decline in conversions. Progressive affiliate networks went to great lengths to create customizable rules to level the playing field and end the archaic model of “last click wins.” This attribution technology […]

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