Affiliate Marketing Report Card: Fanatics.com

Affiliate Marketing Report Card: Fanatics.com

Fanatics offers licensed merchandise for the NCAA, NFL, MLB, NHL, NBA, UFC, MLS, and NASCAR. Its affiliate marketing program is highly successful, having won many awards. This second installment of “ Affiliate Marketing Report Card ” focuses on Fanatics, an online retailer of licensed sportswear, sports equipment, and merchandise. I’ve watched its affiliate marketing program greatly expand over the last ten years. My review, below, will describe the history of the program and its management. Fanatics is privately owned and is reportedly valued at roughly $4.5 billion. It was ranked number 38 in the Internet Retailer 2016 Top 500. […]

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