Ad Blockers Can Affect Analytics Reporting

Ad Blockers Can Affect Analytics Reporting

Ad blocking software doesn’t just block ads. It also blocks most tracking beacons used by analytics tools, such as Google Analytics, Adobe Analytics, and others. Jason Packer, with Quantable, an optimization and consulting firm, published last year the results of an interesting experiment to measure the number of web visits that block Google Analytics. He provided a breakdown of seven ad blocking extensions and whether they block Google Analytics by default. His experiment found that 11 percent of site visitors now block Google Analytics. How to Test One of my clients received complaints recently from site visitors about product […]

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