9 Strategies for Using Customer Testimonials in Your Content

9 Strategies for Using Customer Testimonials in Your Content

We look for and act on (even if subconsciously) social proof in all areas our life – including how we behave and the purchasing decisions we make online. It doesn’t matter if that social proof comes from friends or strangers. What matters is that we’re seeing evidence from our peers – in this context, other consumers – that the decision we’re about to make is the right one. As OptinMonster, co-founded by Syed Balkhi, writes : Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of […]

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