9 Google Analytics Custom Reports by the Experts (and How to Use Them)

9 Google Analytics Custom Reports by the Experts (and How to Use Them)

When you open Google Analytics, what do you feel? For many people, the answer is “overwhelmed”. There’s a lot of data sitting in those reports, just waiting to be analyzed. The problem is that those overwhelmed marketers and business owners end up poking around a few default reports, recording some monthly metrics, and leaving until next month. Line trending up? Celebration dance. Line trending down? Muffled sobs. In either case, return in about 30 days to see if anything has changed. Going beyond those out-of-the-box, default reports to custom reports, advanced segments and custom dashboards can help accelerate your […]

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