8 Writing Lessons from Everybody Writes by Ann Handley

8 Writing Lessons from Everybody Writes by Ann Handley

As a marketer, you write—regardless of your specific role, or which company you work for. I’m a writer right now, as I write this blog. I’m a writer when I create session descriptions for my presenters at conferences. I’m a writer when I communicate with my sales team. I was a writer when I created the slides for my webinar, 8 Biggest Mistakes Field Marketers Make . You get my point. All marketers are writers in some capacity. So, when Ann Handley titled her book, Everybody Writes , she was SPOT ON. And I was intrigued. Sometimes it can […]

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