8 Fundamental Elements of a Successful Social Media Marketing Strategy

8 Fundamental Elements of a Successful Social Media Marketing Strategy

Social media is a staple marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create important touch points in the changing customer journey . However, both green and seasoned marketers are still trying to nail down what a successful social media marketing strategy looks like. According to Social Media Examiner’s 2016 industry report , 90% of marketers say social media is important to their business. However, just 41% say they’re able to measure the ROI of their social activities. As any successful marketer will tell you, the road to success […]

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