Blogging is about emotional connections more than anything else. Through these connections, bloggers gain loyal readers who tell their friends, helping you get even more readers. Much of the element of connection is achieved through your writing, but there’s more to it than that. Oftentimes, you need a solid pattern of communication between you and your readers to keep them engaged.
Regular communication is one of the best ways to maintain readers. It allows you to connect on a deeper level, something today’s blog readers crave. The bloggers who communicate well are usually the ones who can do well as a freelancer in this area. If you’re looking for ways to improve your communication with readers, here are some tips to get you started.
- Use SMS Messaging
Text messages can be used for blogging, just like email messages, but they can have a more prominent effect. Studies from PEW Research Center show that texting is the most frequently used app on all smartphones, since 97 percent of Americans use it daily. They also receive all text messages, rather than automatically sending commercial messages to a spam folder, like in their email. Sending SMS messages to your readers is a great way to spread messages that will actually reach consumers.
- Connect on Social Media
If you’ve been a blogger for some time, you likely use social media to connect with and communicate with readers. It’s an excellent way to form engagements that will keep readers coming back for more.
Social media is also the first way that readers will share your blog posts and help you generate leads. Make it easy to share your blog posts with social buttons and social business pages on your blog.
- Use Imagery with a Purpose
Images tend to get more interactions than blog posts alone. Text is still a highly valued source of information for blog readers, but images capture attention and increase reader understanding. When you’re trying to communicate a powerful message, an infographic or helpful image can be the answer.
- Don’t Be Condescending
When you’re an expert in your craft, it’s easy to come across as a know-it-all. Obviously, you should be a master of your craft, but you never want to be obnoxious about it. Many bloggers unwittingly use a condescending tone when answering reader’s questions. Always be aware of the way you sound in your communication. You never want to unnecessarily offend a follower with your tone of voice.
- Ditch the Jargon
Your writing should be in a conversational tone that sounds human and engages readers. It shouldn’t be loaded with jargon and industry trends that only you and a handful of your followers will understand. This is solid advice whether you’re writing just for pleasure, or you’re trying to bring in new customers, the same goes for using acronyms that beginning level readers may not know. For example, you might use “CTA” for “call to action” rather than saying the phrase in its entirety. No one will fault you for appropriately dumbing down the content.
- Be Real
Did you know that in the last year, 67 percent of consumers have hung up their phones in frustration of not being able to talk to a real person in the customer service department? Be authentic in your communication. Let readers connect with you on a much more personal level – they’ll feel united with your content and want to come back for more.
- Use Email
Email is the preferred method of commercial communication for 74 percent of adults who go online. As a result, email marketing and professional messaging should be a major part of your communication with readers.
Communication is your art form, and as such, it should be a skill every blogger should work on. It leads to a stronger appreciation of your customers and will cement your readership.
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