7-Step Social Media Advertising Strategy to Better Performing Ads

7-Step Social Media Advertising Strategy to Better Performing Ads

You’ve felt it. Your organic content doesn’t have the same reach on social media anymore. In fact, BuzzSumo found Facebook posts from brand pages saw a 20% decline in engagement just since January 2017. Ouch. You’ve certainly felt it. But that’s why so many organizations now rely on social media advertising (paid social) more than ever. It’s easily one of the biggest social media trends and you’ll do about anything to get your content in front of customers. Maybe not anything–but brands are certainly feeling it in the rising social media ad spend. This is exactly why you have […]

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