6 Quick & Dirty SEO Research Tips for B2B Content Planning

6 Quick & Dirty SEO Research Tips for B2B Content Planning

When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans and search engines to be effective. After all, 81% of B2B decision makers conduct research before reaching out to a vendor, so we know our content needs to meet them whenever and wherever they’re searching. As a result, striking that “perfect balance” between SEO and user experience is a must—and that perfect balance is rooted in the content planning stage. “SEO needs to be baked into the process early so that the […]

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