6 Questions to Ask Yourself When Setting Social Media Marketing Goals

6 Questions to Ask Yourself When Setting Social Media Marketing Goals

In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of you are actually reaching your strategic social media marketing objectives? Better yet, how many of you can say you have well-defined, relevant and measurable goals outlined within your social strategy? As a marketer, you know there can be no strategy without goals. Goals are […]

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