5 Ways to Make Your Lead Nurturing Emails Stand Out

5 Ways to Make Your Lead Nurturing Emails Stand Out

Buyers aren’t what they once were. Remember the days of buying a car before the internet? You would go to the dealership, gather information from the sales person in the form of a brochure, go home to study the brochure to understand the different models and features, and then return to the dealership a week later ready to purchase the vehicle. But in today’s information-rich, digital environment, buyers have all the information they need to make an informed decision, making the salesperson’s role less educational and more transactional. So where does that put today’s marketer? Well, we are now […]

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