5 Telltale Signs Your Next Webinar Needs Improvement (And How to Fix What’s Broken)
As an entrepreneur, you should always be growing and improving.
This holds true for every area – your relationships, finances, mindset, and your business.
But for today, let’s focus on that last category, and specifically, on your webinars.
The quality of your webinar will determine how well it converts, how many new customers it helps you acquire, how much trust you build, and more…
And if it’s not up to par, you’ll miss out on a big opportunity. But how do you know if your webinar isn’t quite good enough? There are some telltale signs, and we’ll cover them today.
Here are 5 telltale signs you need to improve your next webinar…
1. There Were Quality Issues
Webinars need to flow smoothly. Specifically, attendees should be able to get on with ease, stay on without getting booted, and follow the visuals and audio of the presentation with clarity.
Be on the lookout for issues related to:
- The sound quality (perhaps by getting a better microphone)
- The connection quality (host the webinar from a place with stronger wifi)
- The software quality (find webinar software that better suits your needs)
These types of issues can cause many attendees to drop out of the webinar early, and result in a severe drop off in conversions.
2. There Weren’t Enough Attendees
You were expecting a crowd, but all you got was a small gathering.
Either you didn’t do enough webinar promotion, or you didn’t get your followers excited about the value of the webinar.
This can man that you need to improve:
Tweak your strategy in these areas and you should see a boost in attendees the next time.
3. Too Many Attendees Dropped Off Before the End
You got some attendees, but a few too many of them dropped off before the end of the webinar. They didn’t even get to hear your awesome call to action!
This usually happens because you aren’t doing a good enough job of holding your audience’s attention.
This can mean that you need to improve:
4. You Didn’t Get Enough Engagement
You felt like you were talking to yourself during the webinar – not getting enough engagement from your attendees.
This can mean that you need to improve:
5. Your Call to Action Didn’t Convert
You thought you had a great call to action, but it didn’t convert as many audience members as you wanted.
This usually happens because the benefits aren’t obvious, the call to action isn’t clear enough, or you haven’t built enough trust up during the webinar.
This can mean that you need to improve:
- Your storytelling to build more trust
- The way you explain their problem, so they feel like you have the solution
- The specificity and urgency of your call to action
- The benefits correlated with your call to action
Conclusion
If your webinar hasn’t had the success you’d like it to, it’s time to shift into gear and improve it. Look out for these signs, and continue progressing.
Do you think there are any other telltale signs that you’ve got to improve your webinars? Let us know in the comments below!
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