5 Steps for Converting Real-Time Audience Insights Into High-Demand Merchandise

5 Steps for Converting Real-Time Audience Insights Into High-Demand Merchandise

The NFL recently announced that they’re going to start selling branded gear that celebrates “micro moments.” ” The excitement in every record or amazing play is there, but the half-life of each moment is so short, you have to do what you can to capture it, ” Chris Halpin, the league’s senior VP of consumer products, told ESPN . But you don’t need to be at the helm of a multi-billion-dollar entertainment empire to sell real-time products that your tribe will love. There’s a great deal that any ecommerce seller can learn from the micro moments trend. And there […]

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