5 Reasons to Offer Ecommerce Subscriptions

5 Reasons to Offer Ecommerce Subscriptions

The ecommerce subscription model offers retailers several operational benefits, including relatively better marketing results, higher customer retention rates, improved margins, easy inventory management, and less expensive shipping. Subscription ecommerce businesses take many different forms and serve many different niches. What they have in common is the sort of customer need or problem they address. Very often these problems or needs include some form of product replenishment, product discovery, or a service. Ecommerce subscriptions might be a standalone service, such as BarkBox or BirchBox, or an option from a retailer willing to sell products to you repeatedly. For example, a […]

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