5 Reasons They’re Ignoring Your Pitch, According to 1,300 Publishers1

5 Reasons They’re Ignoring Your Pitch, According to 1,300 Publishers1

The running joke in our office is, “Pitching isn’t easy.” Ask any PR professional, and they’ll definitely agree. It can be a challenge to build relationships with publications, journalists, and influencers as a means of building brand awareness and reaching a targeted audience. That’s why my team at Fractl surveyed 1,300 publishers across all beats and authorities to get a better understanding of what they’re looking for and what they’re vehemently ignoring. With only two percent of publishers surveyed admitting they never read pitches, emails going straight to the spam or trash folder shouldn’t be the go-to explanation for […]

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