5 Questions to Answer before You Advertise

For small and mid-sized ecommerce companies, advertising is part of doing business, necessary for getting customers and earning profits. But before those companies’ owners or marketers spend money on ad production and placement, they should take a few minutes to answer five ad-related questions. These questions might seem obvious to some, but just because something is plain to see or understand does not mean it is unimportant. So before you buy your next ad, consider these questions. 1. Who Is Your Customer? Advertising is communication. Your business is trying to send a message to potential customers that will cause […]

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