5 Phrases To Banish From Your Copywriting (And What To Replace Them With)

5 Phrases To Banish From Your Copywriting (And What To Replace Them With)

< All Articles    As marketers, we’re all doing two things: Writing with the intent to sell something. Maybe it’s a product description in an e-commerce store, maybe it’s a landing page trying to generate a lead, or maybe it’s a blog post (like this one!) that’s trying to sell you an idea. Writing phrases and clichés that turn off our audience. The point of copywriting to make somebody feel something, which causes action. You’ve likely seen tons of examples of emotion at work in copywriting: Fear – fear of missing out (FOM) is a common motivator […]

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