5 Common Mistakes that Destroy a Drip Campaign

5 Common Mistakes that Destroy a Drip Campaign

Buyers today expect engaging and personal brand experiences throughout their relationship with a company. They are used to connecting on social media, getting replies to tweets, having immediate access to customer service chats, and more—all in an instant. Your outbound marketing campaigns have to keep up. Consistently engaging leads and customers to stay relevant and build interest is critical, but having one-on-one conversations with every member of your audience is very difficult to scale. That’s where drip marketing comes in. An effective drip marketing strategy can nurture leads , drive conversions, increase customer satisfaction and loyalty, and make life […]

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