45 Engaging Examples of Interactive Storytelling in Content Marketing

45 Engaging Examples of Interactive Storytelling in Content Marketing

As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects’ attention long enough to deliver a message. So how exactly do you harness audience’s ever-decreasing attention span? By giving them an active role in their content consumption process by publishing stories with interactive elements. Such tools can increase engagement, […]

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