4 Ways to Bridge the Gap Between Online and Offline Marketing

4 Ways to Bridge the Gap Between Online and Offline Marketing

With the growing number of connected devices today, consumers interact with brands in several ways. The implication for marketers is that they need to think holistically about the customer experience, using and integrating relevant channels and touchpoints. Often, we think of marketing as being “online” and “offline” or “traditional.” But, with wearables, smart TVs and the internet of things, the line between the two is blurring. No longer can your marketing be divided into these separate entities, so bridging the gap in online and offline marketing is essential . In fact, per Gartner’s CMO Spend Survey, 98% of marketers […]

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