4 Tactics to Produce Sales from Email Recipients

4 Tactics to Produce Sales from Email Recipients

Emails to customers and prospects from ecommerce merchants can serve many purposes. Sometimes the emails contain much content, such as shopping tips or blog posts. Other times, they convey transactional information, such as order confirmations or abandoned shopping cart notifications. And there’s always a need to send emails to simply drive conversions. When that is the objective, the email strategy is different from other uses. In this post, I’ll review four tactics to entice email recipients to purchase products and services. Segment to Likely Buyers There are likely many types of people in your email database. This includes folks […]

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