3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World

3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World

It’s been an interesting past few years for email marketing. From those who (loudly) declared email dead , to those who were ready to defend it with their dying breath, email has certainly opened up divisions between marketers. Still, the vast majority of us probably take a more reasoned position toward email campaigns: email isn’t dead, it’s just going to have to get smarter. Well-positioned emails still show high performance compared to other channels in the marketer’s tool belt. In particular, marketers (marketing in a traditional demand generation model) who want to drive sales through emails now have the […]

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