3 SEO Wins (Often Overlooked) for Ecommerce Sites

There is more to search engine optimization than keywords, titles, meta descriptions, and H1s. In this post, I’ll address three valuable, and often overlooked, SEO opportunities for ecommerce sites: PDFs, store locators, and product images PDFs and PDF Viewers Many ecommerce sites host a decent number of PDFs. You might not think that there is SEO value in them, or even know where to start if you wanted to optimize them. But, you’d be wrong to ignore them. Let me show you. PDF is the typical digital format for product information sheets, user manuals, and catalogs. You can find […]

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