2017 Ecommerce Marketing Checklist

2017 Ecommerce Marketing Checklist

As your business’s ecommerce marketing starts anew in 2017, focus on a measurable strategy that will help you succeed. For many ecommerce marketers, the promotional year doesn’t really start with the calendar. Rather January is when you recover from the frantic holiday selling season and, perhaps, focus your attention on customer service, managing exchanges and returns, and “right-sizing” your inventory. Thus your marketing efforts could really start in February. This ecommerce marketing checklist is meant to help you think through your marketing plan for this 2017. 1. Plan to Measure Recently, I gave a presentation to a group of […]

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